On this episode, we have Craig Camp who is the General Manager at Troon Vineyard.
Troon Vineyard is a Regenerative Organic Certified and Demeter Biodynamic Certified vineyard and wine brand. It is one of only 4 farms in the world to hold the distinction of being Regenerative Organic Certified® at the Gold level.
In this episode, we learn about Craig’s lifetime love affair with wine and how he landed at Troon. He details the vineyard’s journey from a conventionally-farmed, lifeless plot of land to an abundant and biodiverse ecosystem. Plus, we learn about the nuances of bringing wine to market and its potential to be a leading category in the regenerative transition.
🦋 The abundant biodiversity in the vineyard
🥇 Being 1 of 4 farms that is Regenerative Organic Certified® Gold
💰 Why “there’s no mission without margin”
🤯 Their regenerative transformation since 2016
🍷 The Euro trip that inspired Craig’s career in wine
💫 Using natural yeast and tripling their YAN
☝️ Why no-till is the most important practice to scale regen
🚚 How selling adult beverages is different than other CPG
☑️ Why we have to plant things where they want to grow
⚡ Wine’s unique ability to lead the regen transition
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