ReGen Brands Primer + Booth Guide - Expo West 2025

ReGen Brands Primer + Booth Guide - Expo West 2025

It’s that time again, when Anaheim, CA becomes the epicenter for natural and organic products at “the Super Bowl of CPG,” Natural Products Expo West. This year, the show has a shorter format but no shortage of booths, sessions, and social events spotlighting regenerative agriculture and the brands championing its development. If you’re looking for a guide on all things regenerative at Expo West, you came to the right place.

Booth Guide

This year, ReGen Brands Institue is tracking 65 exhibitor brands that are supporting regenerative agriculture. We define supporting regenerative agriculture as the brand 1) making at least one on-pack product-specific regenerative claim and / or 2) the brand making publicly available broad claims across their product portfolio / supply chain. Of the 65 exhibitors, 19 brands are members in the ReGen Brands Coaliton. Make sure to check out the brands exhibiting in the Fresh Ideas tent on Tuesday as that is the only day its open! 

The full exhibitor list is embedded below and can also be viewed in a separate page HERE.

Are we missing an exhibitor supporting regenerative? Let us know!


Climate Day, Pitch Slam, & NEXTYs

Regenerative agriculture will be well-represented at Climate Day. The ReGen Brands Coalition will have a booth, so come visit us during Lunch (11:15-11:45 AM) or the Reception & Resource Fair (4:00-6:00 PM) to learn more about our work and how you can get involved. We’re looking for new brand members, sponsors, and retailer partners. You can see the full Climate Day agenda and resource fair participants HERE - there is no shortage of regenerative content or organizations exhibiting! Our favorite sessions from Climate Day are highlighted below in the Regen On The Agenda section.

Later on Tuesday, we have two regenerative brands pitching for investor support at the Pitch Slam. Susan Hartman will be representing Recoup, and Michael D. Ham will be representing Wild Orchard. Join us on Tuesday night (6:30-8:00 PM) to cheer on these trailblazers! Last year, two regenerative brands, Painterland Sisters and Philosopher Foods, took home first and second place, so we’re rooting for a regen repeat with Recoup and Wild Orchard this year.

On Thursday night, we’ll see what regenerative products and brands take home some hardware from the 2025 NEXTY Awards. This year, 21 brands supporting regenerative agriculture and 13 products featuring on-pack regenerative claims have been selected as finalists. You can see a full list of the NEXTY finalists we’re tracking HERE - including Product Name, Brand Name, Product Webpage (if available), NEXTY Category, and whether the product has an on-pack regen claim. We’re especially curious to see the winner of the Certified Regenerative category, with finalist products from Big Tree Farms, Groundwork Coffee, Jovial Foods, Nature's Path, and Stoked Oats. Best of luck to all the regenerative brands and especially Coalition member, Alec’s Ice Cream, with their new Culture Cup Mint Chocolate Cookie in the Frozen Dessert category. 


Regen On The Agenda

Our team is tracking and planning to attend the below sessions featuring regenerative brands, topics, and updates. You can view the full Expo agenda here.

Tuesday, March 4th (Climate Day)

Disrupting Carbon-Intensive Commodity Models: Supporting Farmer Well-Being & Nature-Positive Outcomes through Direct Sourcing, Transparency & Multi-Year Commitments 

  • Time: 9:00 AM to 10:00 AM

  • Featuring: Simple Mills, A-Frame Farm, and Once Upon a Farm

  • Why attend? - Hear directly from brands and a regenerative farmer on how they’re working to build supply and demand

Emerging Policy Opportunities in 2025 & Beyond: Strategies to Scale Climate Action

  • 9:00 AM to 10:00 AM

  • Featuring: Organic Trade Association, Stonyfield Farm, Monument Advocacy, and Land Core

  • Why attend? - Federal policy greatly shapes regenerative agriculture adoption, and we’re eager to hear what we should be tracking and advocating for.

Strengthening the Case for Regenerative Agriculture: Emerging Opportunities in Nutrient Density, Consumer Engagement, and Biodiversity [moderated by AC!]

  • 12:40 PM - 1:20 PM

  • Featuring: ReGen Brands, Applegate, Edacious, and NielsenIQ

  • Why attend? - Regenerative agriculture is at a pivotal moment. Will regenerative agriculture become a true market force with clear consumer demand? Or will it be diluted into just another forgettable sustainability trend?

Lightning Round: Industry Innovations and Critical Updates Driving Climate Action

  • 2:45 PM - 3:10 PM

  • Featuring: Smoketown & TIFS

  • Why attend? - Multiple presentations are focused on regenerative or regenerative-themed. We’re excited to see what they’re all about!

Tariffs, Trade Wars, and Funding Freezes: Navigating Climate Action in this New Era

  • 3:10 PM - 3:55 PM

  • Featuring: Wildway & Lotus Foods

  • Why attend? - Hear from two leading CEOs of regenerative brands about the current state of affairs in the macro and the micro.

Wednesday, March 5th

Keynote: The State of Natural & Organic

  • 8:30 AM - 10:00 AM

  • Featuring: SPINS, New Hope Network, Whipstitch Capital, Ted Segers, Startup CPG

  • Why attend? - This keynote is always can’t miss, with industry information that is must-know for the work of scaling demand for regenerative through CPG.

Scaling Organic & Regenerative Supply: What it Takes to Transition Ingredients & Products

  • 12:00 PM - 1:00 PM

  • Featuring: Soil & Climate Alliance, OATLY, & Seven Sundays

  • Why attend? - Hear directly from brands leading regenerative transition efforts that scale beyond just their supply chains and products.

Growing Success at Retail: Understanding Today's Organic & Regenerative Shoppers

  • 1:30 PM - 2:30 PM

  • Featuring: New Hope Network, Acosta Group, & Regenified

  • Why attend? - Hear the latest consumer and retail insights for organic and regenerative shoppers, and get a deeper look into Regenified’s recent consumer research.

What's Next for Regenerative? Honoring the Past & Planning for the Future

  • 3:00 PM - 5:00 PM (first hour is content and second hour is a happy hour)

  • Featuring: New Hope Network, HowGood, Kiss the Ground, & GoodSam Foods

  • Why attend? - Hear from leaders in the regenerative movement for reflections on the last few years and where we go from here. Stay for drinks and socialize with regenerative stakeholders. 

Thursday, March 6th

The Future of Retail

  • 10:00 AM to 11:00 AM

  • Featuring: NielsenIQ & United Natural Foods Inc.

  • Why attend? - Hear from a leading retailer and data provider about winning in the future of retail - what do regenerative brands and products need to know?

Friday, March 7th

Further, Faster, Together: Innovative Pre-Competitive Collaborations That are Shaping the Natural Products Industry

  • 8:30 AM to 9:30 AM

  • Featuring: FOMENT / Climate Collaborative’s Community of Practice & Sustainable Herbs Initiative

  • Why attend? - We’ve been intrigued to learn more about the Sustainable Herbs Initiative since our Yogi Tea interview. We’re excited to learn about the process and outcomes that have gone into this precompetitive collaboration.


Regen Social Events

Our team is planning on attending the below social events focused on regenerative agriculture and brands supporting regenerative.

Monday, March 3rd

Together we ROC! (1:00 - 6:30 PM) → Register here

  • The Regenerative Organic Alliance (ROA) will host a “Together We ROC” lunch on March 3rd before the start of Expo West, with afternoon Breakout Sessions and an offering of the Regenerative Organic Learning Center (ROLC) field day, followed by a Happy Hour.

Tuesday, March 4th

Climate Day Lunch & Resource Fair (11:15 - 11:45 AM)

Climate Day Reception & Resource Fair (4:00 - 6:00 PM)

  • Visit the ReGen Brands Coalition booth at Climate Day to learn more about collaborating with us!

Wednesday, March 5th 

The Almond Project Happy Hour (4:00 - 5:00 PM) - Booth N1424 North Hal Level 200

  • Join The Almond Project, White Buffalo Land Trust, and Figure Ate for snacks from The Almond Project partner brands and delicious "Golden Hour" cocktails featuring vodka, coffee liqueur, and almond milk.

Regen Ag Dinner and Drinks (7:00 - 10:00 PM) - Hosted by REGEN HOUSE → Register Here

  • Join the regen community for dinner and drinks at the Anaheim Packing District

Thursday, March 6th 

OSC Community Breakfast (8:00 - 10:00 AM) [invite only]

  • “Join One Step Closer and our ecosystem of purpose-driven leaders for a morning of kinship, inspirational storytelling, and nourishing networking.”

Friday, March 7th

ReGen Brands Coalition Breakfast (7:30 - 9:00 AM) [invite only]

  • Are you a brand, retailer, investor, or service provider looking to collaborate with brands leading the regenerative movement?

  • Email us to join us for an intimate, invite-only breakfast on Friday morning!


Hi, I'm Anthony Corsaro 👋. I'm an entrepreneur, investor, and regenerative agriculture evangelist.

📧 Drop me a line with your thoughts on this blog!