#89 - Trump’s Second Term, Regenified’s New Consumer Research, & Big Recent Wins For Regenerative Brands

Episode Recap:

ReGen Brands Recap #89 - Trump’s Second Term, Regenified’s New Consumer Research, & Big Recent Wins For Regenerative Brands - (RECAP LINK)

Episode Transcript:

Disclaimer: This transcript was generated with AI and is not 100% accurate.

Kyle Krull - 00:00:13
Welcome to the ReGen Brands Podcast. This is a place for brands, retailers, investors, and other food system stakeholders to learn about the consumer brand supporting regenerative agriculture and how they're changing the world. This is your host, Kyle, joined by my cohost, AC, who's gonna take us into the

Anthony Corsaro - 00:00:33
episode. In this episode, we're bringing you into the new year with a first of its kind format covering current events, new consumer research, and industry news. Kyle and I spend time talking about Trump winning the presidency and what that means for regenerative brands and the regenerative movement. How will tariffs affect cost of goods? Will mass deportations affect labor and cost of goods? Is MAHA for real, and what impact will it have? Will the new administration fulfill their promises on inflation and the economy, resulting in higher velocities of premium regen products and more investment into regenerative brands? We chat about the cultural implications from the election and how we think that will affect where regen goes over the next 4 years and the overall consumer sentiment.

Anthony Corsaro - 00:01:08
How will all this anti establishment energy affect change? What does the rejection of woke ideology mean for brands marketing the sustainability benefits of regenerative products? We cover Regenifyd's recently released consumer report that highlights high interest in regenerative agriculture and growth opportunities for brands and retailers. What can we learn from the findings of this 850 person study? REGENIFY's key findings highlighted rising consumer awareness and interest in regenerative agriculture, the criticality of certifications, consumers prioritizing health and nutrient density, and consumer willingness to pay a premium for regenerative products. We unpack it all and share our perspectives.

Anthony Corsaro - 00:01:53
We share some big news from brands like Painterland Sisters, Long Table, Recoup, Little Sesame, and Distel Family Ranch, covering new products and retailer partnerships, big industry pitch slam wins, and new nutrient density analysis. Lastly, Kyle and I share some of the regenerative products we're gifting to friends and family this holiday season. We're pumped to bring you this new format and excited to do more episodes like it in 2020 25. So let us know what you think and wanna hear us chat about next. Let's dive in. What's up, everybody? Welcome back to another episode of the ReGen Brands Podcast.

Anthony Corsaro - 00:02:22
What's up, brother? Just me and you today. How you doing?

2 - 00:02:35
Just me

Kyle Krull - 00:02:36
and you today, man. Take 2. You know? Yeah. This should be interesting. It should be fun. We've never done a pod like this before, and I think it's super contemporary. I think it's a great way to kick off 2025. So this should be really interesting. So so lead us lead us to water, man. What what are we talking about today?

Anthony Corsaro - 00:02:53
Yeah. So I guess just a broad overview for the audience before we dive completely in is just we're gonna talk about more, like, current events, recent news, things that are going on that, you know, we have perspectives on. So one is the administration change with the Trump White House coming in. There's some other kind of new consumer awareness and demand data, specifically as it relates to regen and then kind of the overall market as well. And we're gonna talk about some recent kind of regen brands news and some other fun stuff. So, should be should be a cool change of pace and excited to see what people think about it.

Kyle Krull - 00:03:25
No doubt. And I think, you know, we're saying that we're not here necessarily advocating for one party or another, but the truth is there's a new administration coming in, and that's going to significantly affect, our food policy more than previous administrations that I can remember. That might not be totally accurate, like, ever, but this seems like, food, health, well-being is sort of, like, higher up the docket than it has been previously, at least in my lifetime. So we're excited about some of the potential benefits, coming to the food system with this new administration coming in.

Anthony Corsaro - 00:03:54
Yeah. And huge shout out to the region brands coalition members. I mean, I think we've shared on this call. We have a couple of monthly calls, with that with that group. 1 is sales and marketing focused and one ops is 1 is ops and finance focused. And the most recent ops and finance call, the group really dug in to just sharing what they think is gonna happen with this new administration, how it's gonna affect their businesses. It was a completely apolitical, nonpolitical conversation, and it was all about, like, how do we really think this is gonna affect our businesses and our overall movement, and how can we work together to either take advantage of new opportunities or overcome challenges. And just super cool. I'm super just proud to, like, be a part of that conversation, and it, you know, sparked, I think, the idea for you and I to to lay some of that down and relay that to some of our audience.

Anthony Corsaro - 00:04:30
So we will, we will start there. And like Kyle said, this is not designed to be a political conversation. We're just trying to share information and perspective that we have that might be helpful for people to know.

Kyle Krull - 00:04:48
No doubt. And, unfortunately, I missed that call, the the office finance call. But I am curious. I don't know if we wanna start with that now. But, like, what were some of the high level takeaways? What was some of the most interesting things that those business leaders shared with you that really kinda resonated and and maybe hadn't been on your radar prior to that conversation?

Anthony Corsaro - 00:05:05
Yeah. The first thing we talked about, which which we're gonna talk about today, which we can just start with, was tariffs. I mean, we know this guy has said he's gonna put some monster tariffs out there. Yeah. I think the biggest cause for concern amongst the group is anyone who's bringing in really packaging from China or any sort of, like, non food ingredient from China. You know, there was a brand that shared an example of the last Trump term. They were buying a jar that cost a dollar, and it went up to $4 and and some change. So just such a significant, you know, packaging increase.

Anthony Corsaro - 00:05:32
Like, if if you're not ready for that, if you're not prepared for that, if you can't eat that margin into your cost of goods, if you can't find a domestic supplier to replace that, like, that is a significant issue in your unit economics.

Kyle Krull - 00:05:52
No doubt. No. I'll add to that that manufacturing is going to be significantly affected by this as well. You know, at Ketel and Fire, we're ordering some manufacturing equipment from, you know, overseas, and we're making sure that we order it before the year is over because we don't wanna have to pay a higher tariff than we already have to today. Right? And that's not just gonna be a killer fire issue. That's gonna be across the board. A lot of the manufacturing equipment that, you know, might be here on US soil is manufactured elsewhere. So those additional costs could creep in from other places as well and affect margin or could lead to some additional price increases.

Kyle Krull - 00:06:23
So it's just, it's gonna be interesting to see how that all plays out. You know?

Anthony Corsaro - 00:06:33
Yeah. And I I think there's, like, a, there's, like, 2 parallel paths to to follow here. One's like a food ingredient. Like, how does it affect food ingredients, and the other is, like, how does it affect everything else? And I think it's gonna have more of an effect on the everything else, which is manufacturing equipment, packaging, you know, hard stuff that's coming from these countries where Trump wants to be a worse trade partner with. But on the other side, with the food ingredient side, I'm really interested to see how it affects, like, a lot of our brands that are sourcing from the global south, or from Canada or from Mexico with NAFTA and kind of his criticism of NAFTA. He's already threatened, I think, Canada with some big tariffs. So, you know, like, all the rock oats come from Canada. Will that will that affect this?

Anthony Corsaro - 00:07:11
Like, I I don't know. So, the group I think the group was most concerned about packaging, though, and really the the 2 big takeaways or kinda action items were work together to find domestic suppliers now and try and get in the queue. Because if you're the 20th brand that reaches out once the tariffs have been in place for 2 months, you're kinda SOL, and you're gonna get, you know, probably screwed on price, but also maybe never even get a chance to do business with them or get orders on the water, and really stockpile kind of, inventory on on some key items.

Kyle Krull - 00:07:51
Right. Which, you know, significant cash flow hit, which as we've already talked about Yeah. Makes, being a region brand or any brand even harder these days. One of the other things that this isn't necessarily specific to regen, but it's worth mentioning. I attended a, a webinar that spins naturally Chicago and CAHI put on earlier this week, and they were talking about the appetite for global flavors over the last, you know, maybe 3 to 5 years is just skyrocketing. And, ironically, with global flavors, a lot of these ingredients, to your point, is you're coming from overseas. And there have been specific, like, initiatives to make certain categories and or aisles more global. And I'm wondering if this is gonna increase all the pricing on all of those items as well. You know? It's just gonna be a really interesting time.

Kyle Krull - 00:08:30
I'm sure there's already people, like, setting up some protocols for, like, how they're gonna measure the impact of these tariffs, and it's gonna be interesting to see what that data yields.

Anthony Corsaro - 00:08:45
Yeah. And it's it's interesting to think about a big reason he got elected was inflation, and people think he's gonna bring down inflation and lower grocery prices. So you would hope they're gonna put a tariff program together that affects food less than maybe energy or some of these, other kind of hard good manufactured stuff overseas. So I don't know if that's just me being an optimist, but I think there's a good reason to to, like, hope that that will be the case. And, ultimately, if if the administration's using a common sense approach, like, there's just a shit ton of stuff we can't grow here. So why are we gonna make that more expensive for the American consumer? Like, we're never gonna grow coffee here. We're never gonna grow cacao here.

Anthony Corsaro - 00:09:21
So is putting tariffs on those regions and those products, like, really effective? Like, I would say no. This is, you know, me and you don't have a level of expertise maybe to even weigh in on the topic, but my simple common sense assessment would tell me that would be a mistake, especially given that being a big driver of his election.

Kyle Krull - 00:09:45
Totally agree, man. And, hopefully, we do figure out how to do that. The tariffs do seem counterintuitive. Right? But maybe there's some other levers we don't know about. I just did a quick, like, chat GPT to see, like, how much of the food consumed in the United States is actually grown in the United States just for fun. Yeah. And, again, this is like a chat at GPT. Like, who knows if it's real or not, but it's probably directionally somewhat accurate. US imports about 1 third of its vegetable supply and 2 thirds of its fruit supply pops up immediately, and that's just kind of like, okay. Yeah.

Kyle Krull - 00:10:06
This this is gonna have some consequence. We'll see how it all plays out.

Anthony Corsaro - 00:10:17
Yeah. And being a guy that used to buy a lot of those fruits and vegetables and sell them, you know, I don't remember ever having to have a real leadership conversation about tariffs or things like this, and I was in that role during the 1st Trump term. So that's another reason why I'm hopeful it's not gonna affect food as much, but we truly don't know. And the other thing to think about here is, like, he could just be using it as a negotiating tactic, and it might never might never see the light of day, or it might be him him saying we're gonna put a 100% tariff on something and ends up being 10% because he gets what he wants or they get what they want in in some other perspective. So, yeah, tariffs will be interesting to watch, and I think we'll have some clarity there very soon after this episode drops because inauguration day is gonna be 2 or 3 weeks after this one comes out. So we'll see.

Kyle Krull - 00:11:02
Yeah. No doubt. So we just spent a pretty significant amount of time on tariffs. Let's pivot to point 2, which is deportations and how that could affect labor and COGS. You know, specifically in the ag sector, like, there's so much immigrant labor, both legal and illegal. Let's acknowledge, you know, what is really happening in in our country. And, yeah, I think this is gonna be another thing that could potentially increase pricing. So what was some of the takeaways in the conversations you all had in that ops finance call?

Anthony Corsaro - 00:11:28
We didn't talk about this one as much, but I've seen a lot of information coming into my inbox from people that I really trust, various individuals, nonprofits, etcetera on this one. And the common sense one there too is, like, the vast majority of farm workers in this country are not American, and a lot of them are illegal or undocumented. And so if you're going to deport those people, you're gonna have a labor shortage. So it's gonna have the short term cost increase of just there's people not there to do the job. And then, potentially, you're gonna have to pay someone else more, which I think advocates for it would say, that's great because we're gonna have Americans doing those job, and they're gonna make livable wages or even the the immigrants or legal immigrants might get paid more because we're kinda cracking down on it, which I see that side of it. But I don't see any solution. I'm not saying I'm I'm for against it or I have some super crystal ball into the long term ROI, but if we're going to deport labor and or increase the cost of labor, that's gonna have some sort of short term increase on on costs.

Anthony Corsaro - 00:12:13
Like, I think that's just pretty pretty basic economics.

Kyle Krull - 00:12:30
Yeah. I agree. And this is not at all, like, my wheelhouse or my area of expertise. So I just wanna acknowledge that before sharing my opinion, but I I agree with everything you just said that it feels like there's gonna be some short term consequences here, potentially long term consequences, and some potential, like, outs where, like, we don't have enough, you know, at apricots or whatever, you know, the the particular commodity might be because of some of these labor issues. Yeah. And, you know, I I love

Anthony Corsaro - 00:12:55
that apricots was where you're was the first thing you're buying.

Kyle Krull - 00:12:57
I was trying to think of something totally random. And, like, I can't remember the last time I bought an apricot. So I don't know.

2 - 00:13:02
I don't know where they came from.

Kyle Krull - 00:13:05
But, you know, this is I won't name the certification agency, but there was a CERT agency I was in the room for a meeting. I think both of us were, and I spoke with maybe 2 years ago. And a farmer stood up and talked about how he really respects this certification's, labor standards, but it created a friction for them because they do have labor that wants to work more than 40 hours a week. They want 60. They want 80. They want to be there working hard and making money, and that creates an issue for them. So I think this is just I don't I don't really know how that applies. Don't know why, Brett. Maybe we should edit that out.

Anthony Corsaro - 00:13:40
No. I mean, I think it super applies. Makes

Kyle Krull - 00:13:43
sense. Yeah. It just it's it's complicated. Doing things the right way is hard. Doing things even the commoditized way is going to become harder. So it's another one of those things like wait and see. But to your point, I think there's gonna be some price increases and or shortages, in the near term if if these deportations actually come to fruition.

Anthony Corsaro - 00:14:02
Yeah. And, I mean, I I I hope that they do what they say they wanna do and really focus on criminals and the people that we need to deport most first, and not just good law abiding people that maybe came illegally and are working very hard to feed all of us. It's it's a complex issue. I will shout out one person, Connie Bowen. Connie is an absolute badass of a human being, and she spends all her time really focused on farm labor and farm labor innovation. She has a a venture fund investing in basically the future of farm labor and and automation, and she is very, very clear in her prognostication, which is very educated because I don't know anyone who reads more research and reports and is more tapped in than Connie. And, you know, she she thinks it's gonna get ugly, which makes her very bullish on what she's working on, which is, you know, how do we support better labor, in specialty crop production.

Anthony Corsaro - 00:14:45
But I I trust her opinion and, you know, it it's gonna be disruptive, at the very least. I think for for us, how much will that affect the types of ingredients that our brands are sourcing from, that these brands are sourcing from, I think, is relatively unknown. I think it's more of a fresh commodity fruit and vegetable potential problem, but could be wrong about that too. I'm not sure.

Kyle Krull - 00:15:17
Yeah. I wish I could say I think one way or the other, but, again, like, I got such a limited amount of knowledge in that capacity. Like, I'm not even trying to venture an opinion. Yeah. I am not familiar with Connie's work, though, and it feels like maybe I should be. So I appreciate that call. I'll have to check that out.

Anthony Corsaro - 00:15:30
Yeah. Connie's awesome.

Kyle Krull - 00:15:33
Right. Oh, let's jump to Maha. Right? Yeah. So,

Anthony Corsaro - 00:15:37
The big the big one. Yeah.

Kyle Krull - 00:15:39
For for anyone I always end up saying this line on on every podcast. You know, for anybody unfamiliar with Maha, let's talk about what that is. So Maha is the make America healthy again movement.

2 - 00:15:52
Mhmm.

Kyle Krull - 00:15:52
I don't know if he's the official leader or not, but it's generally very closely tied to RK Junior and some of the work that he's trying to do in the health services

2 - 00:16:02
role.

Kyle Krull - 00:16:02
But give us your interpretation of Maha and what you think that might mean for region ag in particular and or the general food system.

Anthony Corsaro - 00:16:10
Yeah. I'll I'll do, like, really brief history context for people and then just, like, my very 30,000 foot view observations, at the moment. Basically, RFK Junior ran as an independent. You know, he had a nice groundswell of grassroots support, but not enough to really challenge either of the the 2 main party candidates. So he dropped out of the race, and he has said on interviews that basically the democrats did not really engage with him or have any interest in kinda working with him in any capacity, but the Trump, the Trump group did. And so he really joined and endorsed Trump, and Trump has really got behind this Maha thing at least in theory at rallies and talking about it. And I'm gonna let him run wild on food and run wild on health, and we gotta we gotta fix this. Whether that's just talk or not is remains to be seen. I think there's a couple of things that I'm watching or thinking about.

Anthony Corsaro - 00:16:55
One is anyone that follows how food policy how how policy affects food has basically said, MAHA is in direct contradiction with what Trump did in his 1st term, which was bolster the conventional conventional system, support kind of conventional agriculture in a big way, create big trade, you know, issues that harm farmers, but paid them out to kinda keep them happy. And MAHA is the opposite. Right? It's like less conventional ag, more regenerative, you know, more organic, etcetera. So it's just very clear that him shifting to MAHA contradicts his his track record. Right? And Mhmm.

2 - 00:17:39
We still

Anthony Corsaro - 00:17:39
don't know if RFK Jr's gonna get, approved in his cabinet role as the head of health and human services, I believe. And I think some folks in the regenerative movement were more hopeful about who would be appointed the secretary secretary of the USDA. And I don't know much about Brooke Collins, but she's not like a super regen person from what I gather. She's more of a career politician and more tied in with big ag kind of interest. But we've we've had a couple inklings that, that tell us that, this thing is is real in terms of them thinking about it at least. So I'm excited to see to see what what what goes on with those.

Kyle Krull - 00:18:19
Yeah. I don't know. We don't wanna divulge too much more than that, but it's interesting to see, like, who they're kinda trying to bring into the circle to have the conversations, in a positive way. Interesting in a positive way, I would say. You know, I tried to look up before we started recording this podcast, like, what specifically is Maha trying to achieve? And based on anything I could find, and this was in, like, you know, 10 minutes of research and using ChargePoint. So not necessarily, like, the most diligent work.

Anthony Corsaro - 00:18:48
So all of that brother. It's something

Kyle Krull - 00:18:50
It's better than nothing for sure. But, primarily, it said, you know, there's, like, 4 different buckets. I'm gonna focus

2 - 00:18:59
on 2, and it's really,

Kyle Krull - 00:18:59
like, removing food additives, from our food system.

2 - 00:19:01
In

Kyle Krull - 00:19:01
particular, it talks about artificial dyes. And I think I saw something else somewhere about high fructose corn syrup. And then part 2 is on the pesticide front. There's some specific callouts for glyphosate. And just to know that there's a movement at the executive in the executive branch or, you know, is starting to trickle down from the top, and those things are popping up in conversation to me is incredibly encouraging. If somebody's worked in this industry for the last 12 plus years now Mhmm. It would be really, really cool to see some action taken there because, you know, there's a phenomenal book, formerly known as food, and it talks about how this US food system is basically a giant experiment where we're just adding all sorts of poison to our system.

2 - 00:19:45
Mhmm.

Kyle Krull - 00:19:45
And it's it's nobody really knows what's happening, to human health. And it's so hard to pin down any specific you know, is it glyphosate? Is it red 40? Is it, guar gum? Is this Anthem gum? You know, like, there's so many different things, and then you can't pinpoint. Like, hey. This is the one thing that's causing all these issues.

2 - 00:20:05
Right. But

Kyle Krull - 00:20:05
if we systematically from the top start to remove some of these unnecessary additives from our system, I think it can really make a positive impact on human health. So that's really exciting.

Anthony Corsaro - 00:20:15
Yeah. I mean, regenerative aside, like, how we grow the food aside, if the administration is just successful in getting the formulation requirements up to the same, like, European or Canadian standards, like, that would even be a huge win. Like you said, to get some of these things out of just the products themselves, like, forget even how it's grown. But I I will divulge a little bit more and just say, Kyle and I have been contacted about a couple things that relate to the new administration. So they're doing some grassroots work, trying to find people that, you know, are deeply invested in this stuff and trying to talk to them. I can't really say more than that, but that was a really positive indicator to me. So we'll see. I mean, like, I I who knows?

Anthony Corsaro - 00:20:49
Like, what what gives me the most hope is that when RFK was running by himself, when he was talking about regen, he was having, like, real regen people like Will Harris, Rick Clark, Reynaldo from Tree Range, like, on webinars and on on his podcast. Like, he wasn't doing fake regen, you know, greenwash bullshit. Like, it was the real deal people. And to me, that's a really good sign that if him and Nicole Shanahan, like, really knew the real people here, we might we might be able to do something that's a little bit better than incremental change, but who knows?

Kyle Krull - 00:21:30
Totally agree. And I think you you said something along the lines of, like, you know, if this were successful in doing x y z, and I agree with everything you said. And just wanna, like, acknowledge the fact that there's I think there's already a level of success. Just the fact that this is becoming a national conversation

Anthony Corsaro - 00:21:43
The awareness.

Kyle Krull - 00:21:44
That is so hugely important. So even if this administration doesn't achieve some of these goals, the fact that it's become this popular Mhmm. You know, in my mind, and I could be wrong, this is stuff you can't unlearn. You know, this is not like a habit you pick up and drop or, like, you know, a sport or an exercise that you try and you don't like. Once you understand how the food system changes your human health and or potential planetary health, like, I don't think that's unlearnable. And I think those people kind of become entrenched in those beliefs in a good way. Mhmm. So I'm hopeful that, you know, we continue to trend in that direction and that these these issues become more mainstream and people start to really care about what they're putting into their bodies in mass.

Kyle Krull - 00:22:13
Mhmm.

Anthony Corsaro - 00:22:23
Yeah. Amen. And I think I think we can leave it at that. I mean, like, it's a it's a big unknown, but I think we've covered kind of the key topics. The the thing I feel like that has not been talked about enough on the economic effect of potentially this new administration was, dude, the first time this guy was in office, the economy was booming. Interest rates were really low. Money was everywhere, and brands access to capital, specifically emerging brands and early stage investing was, like, hot. Like, the venture scene was, like, insane, which had its issues, and definitely has, like, we've learned a lot in the pullback, and I think multi decade investors have had experience in kinda going through these cycles. Like, it was the first time for me. Like, I made most of my investments during that time period.

Anthony Corsaro - 00:23:04
But I really do think, like, if they can if they can pump up the economy, if they can reduce inflation, if they can bring interest rates back down, there will be more liquidity to invest in these brands and these supply chains, which I think is huge. And, you know, if you're left leaning or you don't love the fact that they're in the White House, you might not love to hear that. But, like, all we can go off of is the last time they were in there, and that is what happened. So I'm hopeful that that could be a potential positive is that the private markets would heat up and there would be more capital. With that being said, we have to also acknowledge, you know, the Biden Harris group did a lot in terms of subsidizing good actors. Like, I forget what climate smart commodities ended up being, but I wanna say it was multibillion dollars, like $3,000,000,000.

Anthony Corsaro - 00:23:46
And that was the first time we really had any sort of, like, true subsidization of climate smart commodities. Like, that was a huge win for a lot of the sustainable food regenerative movement. And they did some other things as well in terms of the inflation reduction act and boosting a lot of the conservation programs. So I'm hopeful that some of those wins will stay and that those, you know, those wins we got from a monetary spend will prove themselves as, you know, effective out in the marketplace, which is still TBD. But my very limited viewpoint on this is kind of like it swings public versus private. So with the Democrats, we had, like, a lot of public money, but the private money dried up.

Anthony Corsaro - 00:24:28
And now maybe with the Republicans, we're gonna have a lot more private money, but the public money is gonna be a little bit drier. I don't know. That's just my that's my napkin math take on it. So what do you think about all that?

Kyle Krull - 00:24:43
I think you're right. I think you've kind of painted 2 different pictures, and I think, you know, you use the public private, dichotomy, which I think is totally accurate. And I was in my head, I was thinking kinda like bottom up versus top down. Whereas, you know, when it's, the Biden Harris administration feels more bottom up, like, let's support the work and and the transition, whereas, Trump administration may be more top down. Like, hey. More free flowing capital that's gonna go in a variety of different sectors, including Yeah. Yeah. Care of startup. Right?

Kyle Krull - 00:25:01
And that makes me feel like if that is the case, the onus really falls on us as the regenerative movement and, you you know, all the entrepreneurs who are trying to focus on solving some of these problems to make good cases for why they need the investment.

2 - 00:25:22
Mhmm.

Kyle Krull - 00:25:22
And that paired with what's happening in Maha feels like a potentially ripe environment where maybe some of that free flowing money can be more strategically allocated to those stories and those brands and those founders and those missions. So that's really interesting. The other piece that's like so, again, it feels counterintuitive about this. Like, there are so many brands who focus on climate in the regenerative space, right, which feels antithetical to this administration coming in. Yeah. I don't really have too much opinion on that. It's just an interesting observation, and I'm curious to see how that manifests itself in the next 4 years.

Kyle Krull - 00:25:50
And it's almost like, do we need to change that narrative to better raise the capital and focus more on the human health rather than the environmental benefit, to to to to capture more of that free flowing dollars? So that that's my take.

Anthony Corsaro - 00:26:14
I I completely agree that we need to do that. And I also think we need to learn how to talk about the climate piece without making it divisive or political. Because on the right, there's people that are deeply committed to conservation and caring for the environment. They use different language and terminology. They might have different opinions on how we should do it, but it's funny to kind of view as, like, a moderate person and say, like, just like we do with the all the people that disagree in region. It's like, you guys

Kyle Krull - 00:26:42
are all

Anthony Corsaro - 00:26:43
actually saying the same shit, and you want the same stuff, but you just can't agree on, like, the particulars, which is so sad. So I don't know. Once again, maybe just hopeful optimism, and and I'm I'm overly so, but, like, there's something there. There's a through line there that I actually think has really successfully tapped into, and, you know, I'm hopeful the the good that's happening there and and, you know, can can grow and maybe the potential issues can be minimized. But you just offered up, like, a really good segue, and I think it's like, we've talked about what we think this is gonna do from an economic perspective, but I think it's it's really important for us to look at what happened in this election and try and understand consumer sentiment and say, how is that gonna affect, like, the demand and the the effectiveness of of our brands and their products, like, out in the marketplace? And what, like, what is the consumer mindset right now, and how are they thinking about things as this administration comes, you know, in into the picture. And so, you know, we're we're both looking at this outline. Like, I I put some notes down that that we can just riff off of of.

Anthony Corsaro - 00:27:41
But the first one was the rejection of this whole, like, woke ideology, right, which I think was deeply tied to to climate. And I think it's a really interesting parallel with marketing regen and the fact that, like, people don't wanna be lectured at. I heard this really good quote on a podcast where someone would someone said, people don't want to be informed. They want to feel informed.

2 - 00:28:10
Mhmm.

Anthony Corsaro - 00:28:10
And

Kyle Krull - 00:28:11
Yeah.

Anthony Corsaro - 00:28:11
Making someone feel informed versus informing them is like a much different tactic. It's the same result. So, you know, that was that was the first thing that I just thought of. Like, man, we need to be thinking about that in terms of how we're interacting with with consumers.

Kyle Krull - 00:28:26
Yeah. I think you're right. And I just wanna pivot back for, like, you know, 30 seconds on the previous topic, which does tie into this. But it's the, the divisiveness in in this antithetical, like climate change, not climate change, whatever. I I don't think that there's a lot of people out there who are stoked that there's more environmental disasters every year.

Anthony Corsaro - 00:28:43
Yeah. Right.

Kyle Krull - 00:28:44
And I don't think people are loving more wildfire and more drought and all of these things. And in my mind, it doesn't really matter anymore whether or not you think climate change is human caused or not. The fact is we are all experiencing this new climate change environment, and it's not good for anybody. Mhmm.

2 - 00:29:02
I'm sure

Kyle Krull - 00:29:03
it is for somebody, but it's a very small, you know, whoever, like, you know

Anthony Corsaro - 00:29:06
It's good for Bill Gates who wants to learn how to control the weather. But other than

2 - 00:29:09
that Right. Yeah. You know,

Kyle Krull - 00:29:10
there's so many other the people who want to put silicone in the air to block the sun rays. You know? Like, it's great for them. Good good on you, which I don't think that's a good idea just just on the record. But, anyway, I think that to your point, like, the left in particular, I think their messaging on this is so woke and so pushed towards like, hey. Every time they mention it, it's human caused climate change. It's like, dude, get over it. That part doesn't matter anymore. Let's remove the divisiveness from the conversation and focus on the fact that we're all experiencing this, like, radically different environment that is negative for everyone

2 - 00:29:43
Mhmm.

Kyle Krull - 00:29:44
And work together to find the solutions to try to solve some of these problems. And we've talked about this on previous podcast where it's like, I really think regenerative ag can be that purple bridge that brings both sides together because you're focusing on smallholder farmers, rural America, but has these benefits that cascade into metropolitan areas as well. Mhmm. So it is gonna be really interesting. And I do think that sort of rejection to Woken, how do we figure out how to message this the right way so that people well, what was the way you said it? Feel informed and not that they are Being informed. Being informed.

2 - 00:30:15
Yeah.

Anthony Corsaro - 00:30:15
You know?

Kyle Krull - 00:30:15
So I think that's a great, very nuanced strategic difference that we're gonna have to figure out how to navigate.

Anthony Corsaro - 00:30:22
Yeah. And I I had a really simple, like, verbiage, example in my head, which was like I I I even feel like me personally who as a person that believes in climate change and, like, we need to fix that and it's a major issue. When a brand markets themselves as, like, this is the best blank for the climate, I'm like, ah, they're like, okay. Like, cool. When they market themselves as, like, this is the best blank you can eat, and it's and it helps solve climate change, or this is the best blank you can feed your family, or this is the healthiest blank you can feed your family. And it like, when it's an and instead of the the, it's, like, so much less heavy and, like, divisive, and it's just like, fuck. Yeah.

Anthony Corsaro - 00:30:53
It's like a cool little, like, extra attaboy versus it needing to be some sort of, like, big thing that I think has negative has some sort of negative effect for for for people. I I don't know. Maybe that's just me, but I don't know.

Kyle Krull - 00:31:15
No. I agree, man. I was actually thinking about this. I don't know if it was earlier today or yesterday just in terms of prepare preparing for this podcast. And this, like, altruistic we're gonna save the planet thing is kind of in at the end of the day, bullshit. Like, somebody might have the best of intentions. Like, oh, I'm here I'm here to save the planet. Dude, the planet is gonna be fine. Yeah. What we're all really looking to do is to maintain some semblance of status quo that humans continue to participate on this planet in the same sort of role that they play today, which is primarily, like, they don't have to think about it too much, really.

Kyle Krull - 00:31:31
Mhmm.

2 - 00:31:46
You

Kyle Krull - 00:31:46
know, if we continue down the path that we're on, like, that's gonna change. And I was thinking about it, like, I'm not trying this is gonna go a weird direction, but there's a lot of, like, there's a lot of war that has to do with religion. There's a lot of war that has to do with, you know, resources. There's, you know, differences in political ideologies, but think about how scary the world will be when it's literally people are fighting over food.

Anthony Corsaro - 00:32:10
Mhmm.

Kyle Krull - 00:32:10
And if we continue down this path, that's the inevitable down point, like, we're gonna get to. And if you think about, like, Maslow's hierarchy of needs, you know, there's all these different needs. But at the very bottom, it's like you have to have food and water. And if we don't figure out as a society, as a species inhabiting this planet, like, how to fix that thing, it's gonna be dire. Whether or not that's in our lifetime, I I'm not super concerned about it personally. But when I think about, like, to save the planet, it's like we're not trying to save the planet. We're trying to save our species

2 - 00:32:40
Mhmm.

Kyle Krull - 00:32:41
And the way we interact with the planet.

Anthony Corsaro - 00:32:44
Yeah. I mean, I think you're spot on there, man. And, like, I think about a couple of things that have been introduced as concepts like climate refugees. Like, you think immigration is bad now. What about if there's all these, you know, places that are destroyed by climate change and they're all trying to come to the US and, you know, they are people that need, like, help and they need somewhere else to go. Like, what are we gonna do? And the other thing that I I've said this on a couple calls recently that we need to do a better job as the regen movement of selling food security. Like, that is bipartisan and super important. And the the the the big issue and and this is unfortunately not something that we have a a great effect on in the work that we do in premium CPG.

Anthony Corsaro - 00:33:14
But, like, the fact of the matter is we grow a bunch of commodity crops in our best farmland, and we export a lot of them, or they grow they they, you know, are put into animal feed or fuel. Like, what what could this country do if all of that farmland was returned to its, you know, ecological true context, and it was, agroforestry, pastureland, you know, with diversified livestock systems and tree crops and and vegetables and nuts, like, things that people actually eat. I think that is such a huge lever. And like I said, it's not super related to our work, at least tactically, but conceptually, it's something that I feel like we move the needle so much that we don't spend enough time on it. I just don't hear enough people talking about, I guess.

Kyle Krull - 00:34:07
Dude, I could not agree more, and I love the way you phrase, like, what could this country do? And it makes me pivot back to and have the I love how these things are so intrinsically twined together. Right? It's like from a human health perspective, what could we do as a country if we had not an obese sick population?

2 - 00:34:21
Mhmm.

Kyle Krull - 00:34:22
Right? I think Mark Hyman does a really good job of talking about that in food fix.

2 - 00:34:26
Mhmm.

Kyle Krull - 00:34:26
He actually quantifies, like, the amount of, like, manpower labor that we lose to sickness every year that from preventable disease that it's diet related, and it is staggering. I wish I could remember the stats off the top of my head. I don't, but it's absolutely insane. So to your point, like, if we were to actually maximize this space and and prioritize healthy soil, healthy people, healthy people, healthy healthy soil, whatever, the, I get, like, giddy thinking about the potential this this country could have. You know what I mean? And, there was somewhere else I was gonna go, and I totally lost it. And there's, like, 4 different paths I did right now.

Kyle Krull - 00:34:53
There was look at this country do.

Anthony Corsaro - 00:35:05
Was it, like, back to the GDP and, like, the the like, if we aren't sick, we can boost the economy and, like, we'll be healthier, happier No.

Kyle Krull - 00:35:11
It was a different direction. I lost it. It might come back later in the pod. It was a good one too. I'm bummed. Yeah. But, well,

Anthony Corsaro - 00:35:17
hey, when it comes back, let it rip, brother. We're here we're here for it. We got plenty of time.

Kyle Krull - 00:35:22
Yeah. I mean, one of the pivot, and then we may have talked about this already. I recently read, Undaunted Courage, a book where it's like the first time Lewis and Clark explore and really document and perform all sorts of, like, incredible science on the western part of the country. And when they talk about the richness of the soil, so to your point, like, if we could restore that, it would just be extraordinary. And this is where I was gonna go. To your point, if we're growing food that people actually eat and we're prioritizing soil health, I mentioned this stat all the time, probably every other episode. But every 1% increase in soil organic matter equals 20,000 gallons of water per acre additional holding capacity.

2 - 00:35:59
Mhmm.

Kyle Krull - 00:35:59
There's, I think, 896,000,000 acres of arable land in the United States. And if we can increase all of that 1 or 2%, think about that that's gonna change the entire small water cycle, reduce drought, reduce the irrigation needs for farmland, reduce the amount of topsoil that's running off into the ocean, creating carbon dead zones. Like, the the the cascading benefits of doing this is just mind boggling. And just trying to figure out, like, how we set the policies or get people to buy the right stuff to make all this happen. You look like you're gonna laugh at me.

Anthony Corsaro - 00:36:32
I'm trying to hold it in because I I gotta I gotta say it's like, we're doing a new episode with a new format, but you can rely on Kyle to play the hits, which are book recommendation and the water infiltration stat. I fucking love it.

Kyle Krull - 00:36:45
It's I am who I am. You know? It's gonna

Anthony Corsaro - 00:36:48
happen. There's a there's a couple of things I I wanna mention and riff on, and then we can we can move on from the administration change. But I think they're just really, like, keen stats or observations to think about. First one was, like, voter participation was way up and voter participate participation is highest when people are pissed off, which means they want change. Right? And what what we are working on is something that is anti establishment or would would need a lot of kind of change energy around it. So that was the first one that I thought was interesting. The second one was households under a 100 k in, you know, annual compensation voted in big waves for Donald Trump, and they want cheaper groceries.

Anthony Corsaro - 00:37:18
So, like, we talked about last episode, how do we actually make these products more affordable, and what can we do, and how can we have multi stakeholder partnerships that makes that a reality versus putting all the pressure on the farmer and the brand to to make that a reality. And then the other one that I thought was really interesting, which kinda ties back into the first one was there was this wave of anti elite and anti establishment energy globally across a lot of the recent elections, and I think that showed up here in the US in a big way. And, you know, back to the whole, like, regen to me is anti establishment. So, like, could that be good for us? But how does that play with something that's anti establishment but also premium when people want cheaper groceries and maybe they view, like, regen as the premium elite? So, like, what what really are we, and what is our context, and how does all that affect us?

Anthony Corsaro - 00:38:09
Like, I I don't know, but it's just fun stuff to try and ponder.

Kyle Krull - 00:38:16
Yeah. I'll start with the last one first because I think it's a really good call out. It does feel, again, sort of like it's a it's a weird dichotomy.

2 - 00:38:22
Yeah.

Kyle Krull - 00:38:23
And what's so interesting is, yeah, it's premium pricing, but the benefit goes to the smallholder farmer rather than the big commodity farmer. Right? So this is where I think storytelling is so so critical. So if if the brands can nail the storytelling and and show that these regenerative brands and regenerative products are benefiting the smallholder farmers who are doing it the right way, I think that that's a winning combination. I just I don't think it's what you lead with like we've talked about. I just think, you know, the human health factor is still the leading attribute. Yeah. But it's an important story that can hopefully mitigate some of that elitism, you know, anti elite sentiment that is, you know, it that makes sense.

2 - 00:39:03
Mhmm.

Anthony Corsaro - 00:39:04
Yeah. No. Amen. And that has actually played out more, I feel like, in the regenerative movement in media and storytelling about supporting the type of agriculture versus, like, on the CPG product marketing side with, like, the way that kiss the ground and common ground of spotlight of these farmers that have been kind of taken advantage of or, like, Gabe Brown's recent health troubles that probably are linked to agrichemicals. And, you know, the fact that we have a a big agriculture, a big financial system that really just puts these men and women into, like, servitude in in a very unfortunate capacity, which also ties back into, can we get these people can we get these farmers in Midwest to do something different to grow actual food? Like, so yeah, man. Just a lot of interesting stuff. It's gonna be interesting to see how it plays out.

Kyle Krull - 00:39:50
It is. Yeah. And I think it's important to talk about, like, one of the questions you asked is how do we make region more affordable? So let's try to rip on that for a minute. You know, I had an idea recently, and I have no idea if this even makes sense. But I'm I'm not a policy writer, believe it

2 - 00:40:04
or not.

Anthony Corsaro - 00:40:05
I love how this whole episode is us just throwing shit at the wall, but with heavy disclaimers as it should be. I love that.

2 - 00:40:11
Yeah. You know,

Kyle Krull - 00:40:11
you gotta call that out. But, you know, we we've talked about before this, like, tax quote, this tax that regenerative ban brands have to pay to prove that they're better than these different commodity systems. Right? Yeah. And in my mind, if we can try to reduce that tax from a policy perspective, so if you have you know, in in region brands, I think it's we have 6 different certifications and or verifications that we honor. Is that right?

Anthony Corsaro - 00:40:34
7 certs and then the Whole Foods pathway. So 8 total pathways, 7 certs.

Kyle Krull - 00:40:39
So if we took just to start with a model, if we took that model and we said, hey, if you have one of these certs, you can either, like, write off the cost of that sort or the government will just subsidize that cost for you. Mhmm. In my mind, it really helps to reduce that burden and can make it more accessible for some of these brands to get that certification. Mhmm. And that that alone might I don't wanna say it's gonna be like the big needle mover that's gonna change the entire planet, but it's an instinct of pushing people to go the right direction.

Anthony Corsaro - 00:41:06
Yeah. Yeah. I mean, there's our like, I've seen various different, announcements from the USDA in the past, and there's been legislation where people are doing that for the organic certification, which once again, is is it the biggest needle moving thing for the brand economically? No. But, like, it's a win. Like, let's get some wins on the board here. You know, I think as as we've tried to think about legislation and, like, what could this administration do, the challenge, at least in my opinion, has been, you know, this this regenerative thing is not defined, like USD organic. So we could learn from all the things that they've done to support USD organic, and there were some some cool wins in the Biden Harris administration there.

Anthony Corsaro - 00:41:37
But it's like you just said, we got 7 certs. Like, what what is the actual kind of standard we're gonna levy this against? And interesting tie in to California because they're trying to figure that out, and they're trying to define regenerative for their state policies and programs. And people keep asking me how that's gonna affect our work, and I'm like, I don't really think it's gonna affect our work because they're not trying to define it from a consumer claims perspective. They're trying to define it for how the farmers can access, you know, grants and subsidies and government programming around regenerative. But I think it's gonna be deeply tied into whatever the USDA ends up doing probably.

Kyle Krull - 00:42:18
Yeah. I think you're right. Yeah. The California conversation in particular is really interesting, and I think I just heard that they put that on pause for a minute. Like, they they've been discussing it for, I mean, I think more than a year, and they still can't figure it out.

Anthony Corsaro - 00:42:32
They they, like, released their first definition, I guess, and the board sent it back, and it was all, like, in a public hearing. I didn't watch it. I saw an article. We've we've shared an article about it. So there there's still not a big resolution there. And like I said, I I think our industry will talk a lot about it and act like it really affects us. But, you know, the the thing that would really affect our constituents on the brand side is, like, if Whole Foods changes their definition of regenerative. Like, that that moves the needle way more than whatever California is gonna decide to get farmers access to capital to fund transition or practices.

Kyle Krull - 00:43:07
Yeah. Yeah. It's a good point. And then you part of me wonders, like, you know, if California does come up with a definition, will Whole Foods change their tune to your point? Yeah. And there there could be some that's, like, cascading, I don't wanna say benefits, changes that happen from that decision. And I can't remember what some of the other definitions were, but California has a track record of setting some sort of a policy that ends up becoming the national policy. Yeah. So it's it it might seem small that California's gonna make this decision, but it will have potential national consequences and potential global consequences.

Anthony Corsaro - 00:43:37
Yeah. 100%. Yeah. Well, bro, that was a really fun conversation. I think we can segue even deeply more into, like, regen consumer awareness and demand. We've talked about it at a high level from from just overall, like, consumer sentiment, but REGENIFY did recently release a report, where they did some consumer research, and I thought the data was pretty interesting. So we wanna obviously, we'll link it in the show notes. But, we wanna riff on some of the key findings. But before we do, I'll just read, you know, description from the press release so the audience knows what we're talking about here. The in-depth study commissioned by Regenify, a leader in regenerative agriculture verification involved 850 US consumers segmented into general consumers and value based shoppers. The data revealed a key finding during analysis.

Anthony Corsaro - 00:44:22
The emergence of a subset of consumers spanning both groups dubbed the emerging regenerative market who demonstrate significant interest in regenerative values and a desire to purchase regenerative products. The findings present a major opportunity for brands and retailers to meet this growing demand. So I think first disclaimer off the bat is, like, love or identify. I love what they do. Like us, there's great self interest in the findings being good. So, you know, we hope that they are actually that and that that is how the world is is shaping, but, like, we should just acknowledge that it's very self serving for us and them to say this is going in a positive direction.

Anthony Corsaro - 00:44:49
But let's let's run through some of the key findings and and just riff on those.

Kyle Krull - 00:45:05
Before we get on the key findings, I think for for me, when I was reading these key findings, it was really important to try to, like, quantify, like, what this meant. So they surveyed 850 US consumers and segmented them into 2 different groups. 1 was general consumers, of which they said that out of 850, 250 are quote general consumers.

2 - 00:45:21
Mhmm.

Kyle Krull - 00:45:22
The other group, they're calling values based shoppers, which they're saying is 600 out of 850, which is 71%. So to your point, AC, like, to me that feels way too rosy. When you look at how how yeah. How, US shoppers actually purchase their food, like, in the raw, like, syndicated data platforms, I don't really feel like 71% of all shoppers are values based.

Anthony Corsaro - 00:45:44
I agree. And I think it was right for them to start there because, like, we've talked about many times, like, we gotta go win with this thing in the natural channel first, which is where the shopper shop. So, like, agree. And I think it was the right approach.

Kyle Krull - 00:45:56
It's a great point. Yeah. I just wanna quantify that. Like, when I because when I was reading some of these data points, it's like, there's no way this is true. But it helps me to to with that additional information to to kinda, like, create that context that we're actually talking about.

Anthony Corsaro - 00:46:09
Yeah. 100%.

Kyle Krull - 00:46:11
Okay. So key findings. You know, one of the first ones is rising awareness and interest. So according to this this this report, 68% of values based shoppers are aware of regenerative agriculture and 65% expressed a strong interest in purchasing regenerative products after learning more. Of their initial 65%, I think only 37% of that values based segment actually claims to understand what regenerative agriculture means. So that's all super interesting. Anything you really wanna talk about there?

Anthony Corsaro - 00:46:43
What came through the report was that last thing that you talked about was they they they put down before showing visual before being shown visual aids, just 37% of values based shoppers reported a strong understanding of it as in regenerative agriculture.

2 - 00:46:57
Mhmm.

Anthony Corsaro - 00:46:57
That's the key to me, which is how many times we're gonna talk about on this podcast? How many times we're gonna be the only people shouting it from the rooftops? Like, high level consumer awareness does not exist yet. Like, it's very, very clear. Like, that we we we skewed to values based shoppers, and still there was very little awareness. And I I bet even most of them probably said they were aware of it just to not sound dumb. Right? Or or Mhmm. Or be Yep.

Anthony Corsaro - 00:47:16
Like, present better than they are. So that's that's my first thing. I think it's positive, and we should celebrate it. Full stop. And I think we should make sure we're really taking taking a sobering perspective as to how we evaluate this stuff. So, you know, the fact that, the 68% are aware of it and 65% expressed strong interest, I think that's good, and I think that's probably mostly accurate.

Anthony Corsaro - 00:47:37
Is it is it those numbers? I don't know. I don't probably feel that way with great conviction, but I do think it is growing, and that can be leveraged. And this this is still good, verifiable, reputable data that I think could be put in front of retailers and other decision makers, and and it's meaningful.

Kyle Krull - 00:48:06
Totally agree. And especially appreciate your life. Let's celebrate talk about why it may not be exactly what's what we see in the real world. Yeah. You know, this is where data gets a little bit difficult when it's like, okay. Hey. 68% of this group, of this larger population, only 37% actually get it. So what does that number actually mean? According to the survey, that means that 26% of those surveyed actually claim to understand what regenerative agriculture means. Mhmm.

Kyle Krull - 00:48:24
Again, that 26% feels really, really high to me. I think realistically, we're probably in, like, maybe the 5 to 10% ish and even 10% to me feels generous.

Anthony Corsaro - 00:48:45
That's The value based shoppers though, I feel like 2 I mean, I 26 is a lot, but a value based shoppers, I think we might be above 10. I think we might be at 15 to 20. But once again Okay. I'm biased. Well, I I think I think what

Kyle Krull - 00:48:57
we need to do so value based shoppers. Right? Like, we can maybe this will be a homework assignment. We can report back our results. We'll do a qualitative study. Casey, I will both walk into a local natural food store, assuming assuming x percentage you know, a high percentage of value space shoppers if they're in a Whole Foods or Sprouts or natural grocers or whatever. Yeah. And we'll survey them and say, hey. Tell me what regenerative agriculture means to you. And if they hit on, call it, 3 out of the 5 major bullet points Mhmm. They get a check mark.

Kyle Krull - 00:49:17
And that will be our litmus test to see, like, in the real world, how many people really get what regenerative agriculture is.

Anthony Corsaro - 00:49:30
I don't know if I got time for that one, brother, to be honest with you.

Kyle Krull - 00:49:32
This is real science, dude. How do you test grab it? You know, whatever. Like, just we'll figure it out. I'll go to 2 stores. I'll do all the research. It's fine.

Anthony Corsaro - 00:49:39
There you go. I appreciate that.

Kyle Krull - 00:49:40
Yeah. Well, I I don't know if this stat is on when I was reading the report. There's something else that was really interesting to me, and it it feels like during part of the regenified survey or reporting or I don't know exactly how these interviews were conducted, but they took the time to educate people. And when they did, the interest shot up significantly. Yeah.

2 - 00:50:02
Did

Kyle Krull - 00:50:03
you read that as well?

Anthony Corsaro - 00:50:04
Yeah. That's that's how I understood it, which, once again, I think it's a positive because we know, like, that's not being done to the level and in the right uniformity or collaborative passes that needs to be done. So, like, duh. But it could have been the opposite way where they were educated and they didn't increase interest at all. So we have to acknowledge that, like, that's a win and and should be celebrated and, you know, thought of. I I thought it was interesting also, like, their takeaway that certification is critical. Once again, probably correct, but very self serving.

Anthony Corsaro - 00:50:29
72% of value based shoppers and 92% of the emerging return of market place high importance on certification when choosing products, demanding clear labeling to ensure trust in the products they choose. All the historical data that we have, especially about value based shoppers, that that that's true. They do place importance on certification. You talk to any retailer in natural foods, they'll tell you, like, the customers care about these certifications. So totally agree. That's a separate conversation from how should we certify regenerative and what's right and wrong and fair.

Anthony Corsaro - 00:50:59
But, yeah, I think I think there is more consumer value in certification, and I don't think that's gonna change.

Kyle Krull - 00:51:11
I 100% agree. And, you know, I've spent a lot of time in grocery stores. Mhmm. And, you know, people don't want to have to pick up every single thing they're looking at and not only look at the LOI, but also have to read, like, the romance copy. Like, who's the farm supporting? What are their practices? Like, that's just it it's extraordinarily cumbersome when people are in a hurry always. Right?

2 - 00:51:32
Mhmm.

Kyle Krull - 00:51:32
So I think you're spot on, and this report is spot on in this one. Like, people care about certifications that they don't have to do that. They wanna make their decisions quickly and have a specific seal or button that they trust. And I think that there are a few certifications, regenerative organic certified and regenerified in particular that are starting to get that level of credibility within a small subset of consumers. Mhmm. But we need to broaden that. You know? And this is something we've talked about at length so many times.

Kyle Krull - 00:51:55
Not only do we need to broaden that with with other certifications and verifications, but we also need to create that uniform system that you just described so that people don't have to understand not only one certification, but, like, the 8 legit or 7 legit certifications and verifications out there. We can just put under one name, one umbrella and say, hey. This is all x y z, whatever the name we decide to call it.

2 - 00:52:22
Mhmm.

Anthony Corsaro - 00:52:23
Yeah. I mean, it's a great segue into one of the other key findings, which was supplies a current barrier. So limited availability is a challenge for 40% of value bay values based shoppers and 44% of the emerging return on market, signaling a clear need to expand access to return on products. Duh.

Kyle Krull - 00:52:41
But,

Anthony Corsaro - 00:52:41
you know, we've talked we've talked at length about on this podcast about you can fill your whole grocery cart with products. Like, at this point, I could take you to any whole foods or sprouts, and I could get you 80, 90, 95% of the way there at least on packaged products. So we've reached a tipping point in that regard where there's enough availability for, like, there to be something happening here. If you look at it as a percentage of the total assortment of the store, it's still tiny. It's still minuscule. So, like, yes, that gap still really exists. But the point I'm trying to drive is, yes, overall availability is still limited, but we're also missing a huge identification opportunity in store with the with the availability we already have that I think could greatly impact that even with just if we never change the assortment, which that's not gonna happen, but huge lever there.

Kyle Krull - 00:53:29
Yeah, man. And this this is exactly what we're just talking about. There is no single unifying marker where somebody who maybe they buy regenerative dairy. Right? Mhmm. And they know and they love, like, hey. I wanna support this, but they don't know that they have regenerative options in chips or in baking or in olives or in broth or all of these other categories because of that lack of unification and messaging. And it's such a miss for the entire industry all the way from everybody from, like, the farmers to, I mean, the brand and and everybody in between. I was gonna try to name them all, but that was gonna take too long. So, yeah, there's just such a huge opportunity there.

Anthony Corsaro - 00:54:06
Mhmm. Yep. These these last 2 and and we can we can round this out. These are like I I don't have a lot of commentary. I disagree with them, and I think they're they're pretty validating. So number 1 is consumers prioritize health and nutrient density. 80% of values based shoppers and 96% of the emerging return of market expressed a desire for nutrient dense foods correlating return of practices and healthier choices. Yes. Like, I think this is I think that's, like, a no brainer. Not a ton to add on that one. Willingness to pay a premium was the other key finding.

Anthony Corsaro - 00:54:30
89% of the emerging regenerative market are willing to pay more for regenerative products, reflect reflecting strong consumer sentiment to align purchasing decisions with ethical and environmental values. That's strong. I mean, my my only disclaimer for that one is that number always looks better when you're trying to survey purchasing intent versus when you're actually looking at purchasing data. And so we just really won't know what that truly looks like until we have a much better data tracking mechanism for all the sales of returner products, which right now is pretty limited and disparate and not effective if you're trying to just evaluate regenerative.

Kyle Krull - 00:55:13
Yeah. I agree. And this is it's so interesting the wording in that willingness to pay premiums that you just shared. And I think it's, like, so indicative of the problems that we as an industry continue to create for ourselves. You know, it says specifically, quote, reflecting strong consumer commitment to align purchasing decisions with ethical and environmental values. Why are we not prioritizing human health in that statement? Because that could be the leading attribute that is creating this willingness for people to pay a premium. Right? So even in this study, they're they're focusing on potentially the wrong attributes. And then maybe you surveyed on those 2. I don't know.

Anthony Corsaro - 00:55:47
It look yeah. I mean, that that was the other stat, the nutrient density and health stat. So I think they just divided them instead of linking all of them together. Like, I think they got data around the health and nutrient density thing and then the

Kyle Krull - 00:55:59
the Got it.

2 - 00:55:59
I think that's

Anthony Corsaro - 00:56:00
purchasing. So if I was to build on what you're saying and and the theme of it, I would agree with what you're saying, and I would say it's it's misleading because 89% is larger than 80%, but I think the more important stat here is the prioritizing health and nutrient density versus the paying a premium that was tied to ethics and environmental. Because like you said, if the premium isn't tied to health and wellness, I we think it's bullshit, basically Yeah. Is what is what what you're saying.

Kyle Krull - 00:56:28
I wouldn't say bullshit. I would say that there's probably a very small subset who's actually willing to pay the premium for that quote altruistic, like, environmental benefit. You know, this is good for the world, so I'm gonna pay more for it. Now I'm not saying that those people don't exist, but I think it's a much smaller subset of the population, especially when we're in a difficult economic period of paying more for all groceries. Right?

Anthony Corsaro - 00:56:48
Yeah. And, I mean, huge shout out to the Regenify team. They're doing some really cool stuff. We don't want, our commentary to be taken as criticism at all. Like, we need a crazy more amount of consumer research in the space and just so pumped that they did this. I think it's really positive. I think brands that even aren't regenified can use it as good storytelling statistics and, you know, fodder for conversations with consumers and retailers. So, huge shout out to them. Thank you for their leadership, and, you know, this stuff costs money, and they did a really nice job, I think, getting the research done and producing the report. So, overall, super promising.

Kyle Krull - 00:57:25
I just wanna echo that sentiment as somebody who seemed very critical over the last, you know, maybe 5 minutes. But, yeah, this is phenomenal, and this is a type of resource that simply, like, prior to this, I don't know if this existed, this sort of information, this data. And it is so important and so helpful, and we hope to see more. You know? And it's easy for for people like us and me in particular to sit here and tear something apart that somebody spent, you know, a ton of energy, effort, resources to create. And I hope this doesn't come off that way. We're just here talking about, you know, why this is great, what's challenging about it, why we feel this way about some of these stats.

Anthony Corsaro - 00:57:59
100%, bro. You didn't come off as turn it down to me at all. Like, we're just trying to give our objective and subjective opinions on the topic, and, you you know, it's really important that we try and have disclaimers and, you know, be transparent with people. So, yeah, I'm I'm all for it. So we wanna shift now to something I think we've wanted to do for a little while, and we're doing in our newsletter every week. So if you don't subscribe to the newsletter, check it out. We'll drop that in the show notes and the links as well. But just big news.

Anthony Corsaro - 00:58:23
Like, we have brands out here doing really cool stuff in the world, and we should be talking about it more, celebrating it, acknowledging it, and keeping the audience that listens to us on the pod, you know, more informed in this in this capacity. So 5 kind of big recent stories that we just wanted to mention and and kinda riff on. The first three, I'll start with the first two. So Recoup, they won the new beverage showdown at Bevnet. So huge win for them. Yeah.

Anthony Corsaro - 00:58:49
Like, Bevnet is the biggest, like, trade industry mag for better for you premium beverages. And

Kyle Krull - 00:59:02
Yeah. Just to be clear, not like region specific or necessarily sustainably focused, like all beverages. Yeah.

Anthony Corsaro - 00:59:09
Yeah. So big, I mean, big win for them. Big win for region. Like, shout out to Siwa and Susan. Just really, really cool. Like, that's that's a big win for them and for Regen, so just kudos to them. And then in a similar vein, Longtable was a part of the SKU, the the the fall cohort of the SKU Accelerator. And the SKU Accelerator, I guess, in my opinion or, you know, industry's opinion is the best accelerator in the industry. And like Kyle said, it's not sustainability or regen focus. It's just CPG focused. And long hit Longtable took home the viewer's choice, like the audience choice and the judge's choice in the pitch competition, at the end of that program.

Anthony Corsaro - 00:59:39
So just 2 huge wins for for regenerative brands, emerging regenerative brands, and pumped that they're both part of the Regent brands coalition and just excited for their future.

Kyle Krull - 00:59:56
Totally. And, you know, shout out to Samuel at Long Table. You know, it's not surprising to me that he wins. He's a theater actor.

Anthony Corsaro - 01:00:01
Yeah. You know,

Kyle Krull - 01:00:02
if he can really tell a great

Anthony Corsaro - 01:00:03
story. Presence.

Kyle Krull - 01:00:04
Yeah. He's got great stage presence. He's also he's he's just a great storyteller. If you haven't listened to his podcast episode that we have, you absolutely should because it's very entertaining. But to your point, AC, like, these are reputable industry wide, events and opportunities, and regen brands are winning. And that's a really positive sign. Super highly competitive. You know? Yeah. Yeah. And that's that's a really positive sign, not just for the brands individually, but for the movement as a whole. And I don't know why.

Kyle Krull - 01:00:25
Like, my my brain kinda went to, like, fantasy football when you're talking about this. It's like

2 - 01:00:35
you're not necessarily rooting for, like, one team.

Kyle Krull - 01:00:37
You know, you're, like, rooting for, like, these different players in these different spaces. But it's cool to see that the folks on the, quote, regen team, are really, like, taking these taking these wins home and and put them in the trophy case. So, definitely something we should do more to talk about this, like, out loud on the pod. But it's really cool to see that we're making waves in the right places.

Anthony Corsaro - 01:00:57
Yeah. No. A 100%. And it's a good segue into kind of the 3rd big news, which is the Panderland sisters debuted a new passion fruit flavor, skew, which is gonna be exclusively launched in sprouts, but even bigger news, they've launched in all public supermarkets. So for those that don't know, Publix is a very strong Southeast, grocery chain with more than 1300 stores, mainly in Florida and kinda up into, like, Georgia and some of the surrounding states. I mean, that is a massive muleaux win for a regenerative brand that is just an absolute rocket ship. So shout out to the Painterland sisters, shout out to Stephanie and Haley and their team and and really their broader team that's been super involved in the coalition. We really we really appreciate their support and their engagement, and they're just out there crushing it. I'm I'm so excited to see how they sell in that retailer.

Kyle Krull - 01:01:44
Totally. And shout out to Publix for, you know, making this a sort of decision. And what's cool is that that maybe they didn't have to make this decision based on, like, oh, we wanted to bring a regenerative dairy, you know, product into the yogurt category. Maybe it was just based on their success.

2 - 01:01:58
Mhmm.

Kyle Krull - 01:01:58
You know? And either way, whatever their decision making was, like, the fact that they're making regenerative products more available to to the point we discussed earlier, like limited supply. This is helping to solve that problem. So it's another great story to highlight, and it's it's fantastic to know that we're having products with that level of intentionality more widely available to people in the country.

Anthony Corsaro - 01:02:16
Mhmm. So tell a friend in Florida to buy some regenerative yogurt from our friends at at Paterland Sisters, man.

Kyle Krull - 01:02:22
Yes. Definitely. Let's also talk about Little Sesame. They just launched their first to market kids hummus cups, which, you know, I think that there's a there's a whole category of food that I'm not super familiar with as somebody who doesn't have any kids. But, like, the kids sector is blowing up. It's huge. Right? I think it started with, like, the revamp of baby food, and then those consumers kind of shifted to more like, you know, regular kid food. And it it's a it's a very big emerging sector in the the food space in general.

Kyle Krull - 01:02:44
And I think it's really cool to see I think I think this is the first that I'm aware of a regen brand really taking like a kid approach that didn't start as a kid brand. Mhmm. Shout out to Wiley Provisions and Serenity Kids and some other baby food companies. But to go from hummus to kids' hummus is a different step than we've seen. And to have a super clean regenerative chickpea, you know, which is typically something that's heavily laced with glyphosate available for kids to consume is just really, really awesome. So really pumped about that one.

Anthony Corsaro - 01:03:18
Yeah. And, I mean, I think we we talk about all the time this whole need to focus on health and wellness, but there's also this huge need to focus on the mother who's the main purchasing decision Yeah. Holder in the household and is really trying to feed their family with the best possible stuff. And, like, dude, I just think about the trash that some of us used to eat for lunch. I mean, my parents did a good job, but

Kyle Krull - 01:03:37
just Uh-huh.

Anthony Corsaro - 01:03:39
Yeah. Like, the stuff that was generally available to, like, the common kid, like, is insane. Yeah. Being able to throw some some kind of veggies and a really nice freshly spun, like, well made regenerative organic chickpea based product like that into a lunch box or to pull out of the fridge for lunch at home, like, dude, that's a huge win. And that is, I think, an awesome way for us to start interacting with more people on the product side, just so they can learn about regenerative is through these these kids' base products. So huge huge shout out to them.

Kyle Krull - 01:04:10
I think it's a really good point to, like, highlight the, I don't know what the right word is, the challenges that mothers face. Right? You know, on the one hand, you really wanna ensure that you're putting really intentional foods in in in your kid's lunch boxes, but at the same time, it's like, are you gonna buy a regular hummus, scoop that into a small Tupperware every day, you know, with some kind of, like, topper. You know, this is it's a lot of work to have to do something like that on a consistent basis. And this is coming from somebody who doesn't have kids and really doesn't understand the reality of, like, how difficult all this really is, so just caveat that. So to your point, to make this easier to deliver healthy nutrition to kids in their developmental ages, like, so so critically important and really, really cool to see. The last one oh, go ahead.

Anthony Corsaro - 01:04:50
They're going exclusive in Whole Foods. Right? I'm just trying to remember.

Kyle Krull - 01:04:53
Yeah. I don't know. Yeah.

Anthony Corsaro - 01:04:54
I'm looking I'm looking at it now. So, yeah, that'll be launched exclusively in Whole Foods. It hits shelves November 1st, and, hopefully, it'll be a lot more places soon. So shout out to them.

Kyle Krull - 01:05:04
Oh, yeah. I'm a have to pick one up next time at at Whole Foods. I wonder if they get their herby jalapeno skew or the dude, the lemon, man. The lemon is so far. Anyway, on to the next one. This this is the last one in the big news from, like, a brand perspective, but diesel turkey recently put out an analysis that indicates that their regenerative turkeys have improved nutritional profiles. And this again goes back to everything we we talked about, like the human health aspect. And specifically, what they found during this study is that these regenerative faster raised turkeys have a better omega 6 to 3 ratio and more phytochemical antioxidants. Now I don't think most consumers today really understand the importance of omega 6 to omega 3.

Kyle Krull - 01:05:38
I do think that is kind of on trend and it's moving in the right direction. And I think even less people understand, like, the phytochemical and antioxidant, myself included. Like, I know that those things are good. I don't exactly know what that means for my body. But the fact that there's this growing body of research proving that regenerative practices create more human healthy products, I think, is phenomenal. And this is the first I've seen in this category. So shout out to and for, number 1, taking the time to implement these practices in Turkey.

Kyle Krull - 01:06:04
Number 2, do the study. It's just really cool to see, and we need to see more of this sort of data and research out there.

Anthony Corsaro - 01:06:19
Yeah. And shout out to Utah State and doctor Steven VanVleet, who we've mentioned multiple times on the podcast. They're really like a leading, you know, activator of this research happening right now. We still have such a long way to go to make it, like, mainstream applicable to individual products and claims, but, like, this is the this is the dirty work that has to happen for us to get there. I I thought it was super cool to see diesel do something like this, especially after having our conversation with Heidi because, dude, that is a pragmatic family business, and they produce turkeys multiple kinds of ways. They really deeply understand the different production processes and how it affects the economics of their business and how it affects the economics of production. And so for them to go through the trouble of trying to do this nutrient density analysis and be so bullish on time product to nutrient density claims, that is like a that's a big win for people that are very pro that because these people are not doing this for ideological reasons. Like, these people are doing it because they think it's a pragmatic way to, like, get a marketing edge over the competition. That that's meaningful to me.

Kyle Krull - 01:07:26
That statement brought me back to the thing I forgot, like, 40 minutes ago. And it's the focus on the term pragmatic. Right? And I think that when we talk about making the case for regenerative agriculture, what we fail to discuss often enough is, like, the pragmatic approach it is for business. Yeah. To create a resilient business, I really think that today, it's important. In 10 years, it will be imperative. In 20 years, it will be critical. And if we don't start protecting these resources and assets, we're diminishing the potential long term value of all of our businesses. Right?

Kyle Krull - 01:07:53
Any anybody who works at CPG because we're we're we're gonna make more food more scarce. Way off topic now, but wanted to make sure I brought that back into the fold because you just you just resparked via the thought of my brain.

Anthony Corsaro - 01:08:12
Yeah. No. I think it makes complete sense in your in your spot on, man. And it's interestingly enough kind of a good segue into something we wanted to make sure we did when we talked about the news this week, which was give a huge shout out to Molly Antos and Datascope Communications. Actually, don't know if they pronounce it Datascope or Datascope, but they have been an amazing partner to us as Regen brands in our PR, work with our recently released kind of ecosystem and launch. I I mean, we've had we got a live interview. We got a new help article in the naturalist podcast, the care more be better podcast, meat and poultry, dairy food dairy foods. Molly is a she's a badass, and she's just all over my inbox every day trying to be helpful. And so just massive shout out to them and their work in helping us get our word out about the region brand's ecosystem and what we're doing with the institute, the coalition, and capital.

Anthony Corsaro - 01:08:54
So tied in the news and just big shout out to Molly and and her team over there.

Kyle Krull - 01:09:08
For sure. And and Anthony is really generous when he uses this inclusive language like we and us. Really, AC was on the podcast

2 - 01:09:13
and doing the articles and mentioning.

Kyle Krull - 01:09:15
He's he's killing it there, and it takes time, energy. It's also, for what it's worth, like, it's not easy to necessarily put yourself out there. AC had to convince me just to do this podcast, and, like, he pokes me

2 - 01:09:27
all the time. He's like, dude,

Kyle Krull - 01:09:28
do a LinkedIn post. I'm just not the type of person who really puts myself out there all that often. So shout out to you for not only, like, doing the work to do all of that stuff, but also for being willing to put yourself out there on the stage and say, like, hey. This is who we are. This is what we believe. This is why it's different, and this is the work we're doing. So, I know for me, that wouldn't be easy. And I know maybe for you, it's a little bit more natural, but it's still work, and it's still there's a little bit of risk in doing that.

Kyle Krull - 01:09:46
So thank you for leading the charge.

Anthony Corsaro - 01:09:53
Yeah. No. I appreciate that. And I'll give credit to all the brands, you know, that we've had on and that work with us in the coalition and just interact with us in a very transparent and authentic way because those communications give me a level of confidence on our work and our goals and our kind of proprietary knowledge in the space to go out there and be a champion for them in their work. And so, yeah, that's that's where the credit's due, and I appreciate it, man. And, it's fun. So I love doing it.

Kyle Krull - 01:10:22
Oh, yeah, man. Okay. So let's let's segue into the last sort of, like, segment we wanna have today, which should be a fun one. You know, what what are some of your favorite regenerative holiday gifts? You know, I've been gifting out regenerative products for quite a while. I actually just had a conversation with, Justin, the CEO of Kettle and Fire, and he's putting together regenerative CPG packs that he's shipping to some of, like, his

Anthony Corsaro - 01:10:42
other people,

Kyle Krull - 01:10:42
which is so cool. Hell yeah. So, yeah, shout out to Justin for for doing that. But, AC, what are some of your top, like, gifts that you give? And and just acknowledging this is late. You're gonna get this after the holidays. We apologize. Yeah. Use it for 2025 or buy for birthdays. So Yeah.

Kyle Krull - 01:10:51
What what are your favs?

Anthony Corsaro - 01:10:59
I I wouldn't say these are my top holiday gifts, like, all time, but I'll just I'll talk about some of the things that I've gifted this year. And, you know, since my girlfriend's parents don't listen to the podcast and it's gonna be after the fact, I'm really just gonna talk about what I got them, which was a little kinda trio of things. So, they just moved into a new place. So kinda housewarming slash holiday gift. First one was the, 2 avocado oils from Westbourne. So looking forward to, to gifting them those.

Kyle Krull - 01:11:24
Did you get the holder, the ceramic holder thing to set them in?

Anthony Corsaro - 01:11:27
No. No. No holder. They they kinda downsized from a house to an apartment, and so limited limited counter space for the holder, unfortunately.

Kyle Krull - 01:11:33
Fair enough. Fair enough. I mean, I appreciate the the the thought that went into that because you don't wanna pressure them to have to put it out. You know? Yeah. You know, they're a smaller kitchen. That's that's very respectable.

Anthony Corsaro - 01:11:42
I did consider it, though. I looked at it. So Camilla knows. I I did I did consider it. So I got them some avocado oil from Westbourne. We have not had Brothers Bond on the podcast, but they have a bourbon whiskey where they've sourced some regenerative grain for it, and I believe they've also done some work with kiss the ground and some donations and stuff. So, you know, Steve likes a nice bourbon, my girlfriend's dad, so I got I got them some bourbon. And shout out to Anytime. I got them the gin and the vodka last year. So, Maddie and Taylor, don't be don't be mad at me. And then the last thing, Steve makes a lot of, sourdough bread. So I got him, which I believe is new to the Omen Farms website.

Anthony Corsaro - 01:12:14
They're selling 2 and a half pound 5 pound, like, bulk flours now instead of just the the pancake and bread mixes. So I got him some of the red Fife white Sonora blend, which is, like, the best flour for bread according to the Omen Farms website. And I also threw some pancake and waffle mix in there, just just to add some fun. So those are those are my 3 that I got the girlfriend's parents this year.

Kyle Krull - 01:12:44
Nice. I think that's a that's a killer lineup. You know? I think that they should be stoked, and if they're not, they're bad parents. I I only say that because they won't listen to this podcast. I'll definitely get to their faces. So and I shouldn't say bad. I should say ungrateful for the intentionality that went into these gifts. So for me, you know, every year my family does a white elephant exchange instead of everybody having to buy somebody a bunch of gifts. We do, like, you know, hey,

Anthony Corsaro - 01:13:09
you can just,

Kyle Krull - 01:13:10
you know, $50 or whatever. So last year, I did, gut nuts, philosopher Foods gut nuts, and it was so cool because I think it was I don't remember how many bags or jars it was at that time, but maybe it was, like, 4 or 5. And my grandmother who won, like, opened it up, and we all tried them. And I got to talk about how they're so cool, and there's so much more to my gang. So my family's like, you're such a nerd. I'm like, just eat eat them. Like, they're freaking delicious.

Anthony Corsaro - 01:13:34
So Yeah.

Kyle Krull - 01:13:35
That's so fun. The year prior, I actually did floss for foods as well, which is the nut butters.

Anthony Corsaro - 01:13:41
Tim Tim's got my guy on the payroll, man. Let's go.

Kyle Krull - 01:13:44
He does, dude. He does. So so stupid. Also, my wife, like, she I would say she gets mad, but she's like, yo. Where are the gut nuts? Like, if you're not here, like, she's like, hey. Get get some more of those here. Love that. But what I what I actually do more during the holidays is, like, anytime there's a get together, I try to bring regenerative foods into the get together, and I just talk about it. So I'm a huge fan of bringing Big Fisher Foods olives in.

2 - 01:14:06
Mhmm.

Kyle Krull - 01:14:07
Huge fan of bringing little sesame hummus in and pairing that with, like, Zach's mighty Tortilla Chips.

2 - 01:14:11
And people

Kyle Krull - 01:14:11
are like, wow. It's like the crunchiest chip. I'm like, I know. It's made from a real tortilla and Flint heirloom corn. And I think having those conversations over food is just such a great way to educate people about why regenerative is important. Because you get to do it, like, over a meal, and it's so fun and so special. So big shout out to all of the brands producing this stuff, because it's it's a really fun way for someone like me who's an absolute food nerd to share what I love with people in a way that they can truly appreciate it. Another one I'll throw out there is Longtable. I've actually gifted Longtable to a buddy of mine who's, like, obsessed with pancakes. Yeah. And he, like, texted me back.

Kyle Krull - 01:14:44
He's like, dude, those pancakes, like, the popcorn ones are insane. So thank you all for doing what you do. We appreciate it, and we we try to share as much as we can.

Anthony Corsaro - 01:14:59
Yeah. And it's awesome just to have like, to remember that we're doing this work to consume actual food with other human beings. Like, so much of the work we do is digital and to give these gifts or to bring things to a gathering and actually have them with other people and be able to talk about them. Like, I don't think there's probably much that's gonna make you or I happier than that. So, you know, just to wrap it up, like, huge shout out to everybody that listens and supports. This is a big year for us. It was a big year of a lot of change and a lot of firsts and a lot of wins, and we could not do it without the support that you all provide. So, we hope everybody has an amazing holiday and a great New Year.

Anthony Corsaro - 01:15:30
And, this episode, hopefully, be one of the first things you listen to in the New Year, and, we're hoping for a big, 2025 for regen brands and the regenerative movement and all of you consuming a lot of regenerative food.

Kyle Krull - 01:15:47
Totally. So this wraps 2024 recordings. This kicks off 2025 podcast. AC, been a pleasure, man. Thanks for doing all the work you have to put this in together. I'm looking forward to another big year in 25.

Anthony Corsaro - 01:15:58
Right back at you, brother. Thank you, man. For transcripts, show notes, and more information on this episode, check out our website regen-brands.com. That is regen-brands dotcom. You can also check out our YouTube channel, regen brands, for all of our episodes with both video and audio. The best way to support our work is to give us a 5 star rating on your favorite podcast platform and subscribe to future episodes on Apple Podcasts, Spotify, and YouTube. You can also subscribe to our newsletter, the Regen Brands Weekly, and follow our Regen Brands LinkedIn page to stay in the know of all the latest news, insights, and perspectives from the world of regenerative CPG. Thanks so much for tuning in to the ReGen Brands Podcast. We hope you learned something new in this episode, and it empowers you to use your voice, your time, your talent, and your dollars to help us build a better and more regenerative food system. Love you, guys.