#20 - Francisco Pergola @ Cheddies
ReGen Brands PodcastFebruary 24, 202301:11:07

#20 - Francisco Pergola @ Cheddies

AC and Kyle chat with Francisco Pergola of Cheddies
Cheddies is supporting regenerative agriculture with its cheese crackers made with regenerative cheddar cheese

In this episode, we learn about Cheddie’s origin story, why they decided to start sourcing regenerative cheese, and their big plans for the future.

Episode Highlights:

πŸ€’ Why Cheddies started by selling to hospitals and health clinics
πŸ™ˆ How they snuck into HEB to pitch a buyer
πŸ˜‚ The coincidental demo that landed them Hy-Vee
πŸ’― How and why they transitioned to regen cheese
⏰ Why the need to β€œage” cheese complicates their supply chain
🀝 How they sold Alexandre on selling dairy to Cheddies
🚨 The best ways to market regenerative CPG
πŸ† The Cheez-It versus Cheddies challenge
✈️ Eating Cheddies on an American Airlines flight
⚑ Partnering with Redbud Brands

Links:
https://cheddiescrackers.com/
https://alexandrefamilyfarm.com/
https://twitter.com/vanvlietphd
https://www.bionutrientinstitute.org/beef
https://www.redbudbrands.com/

Follow Kyle and AC on LinkedIn

linkedin.com/in/kyle-krull
linkedin.com/in/anthonycorsaro