#100 - Lessons from the Frontlines, Laughs Behind the Scenes, and Bold Bets for the Future of Regen CPG

Episode Recap:

ReGen Brands Recap #100 - Lessons from the Frontlines, Laughs Behind the Scenes, and Bold Bets for the Future of Regen CPG - (RECAP LINK)

Episode Transcript:

Disclaimer: This transcript was generated with AI and is not 100% accurate.

Kyle Krull - 00:00:13
Welcome to the ReGen Brands Podcast. This is a place for brands, retailers, investors, and other food system stakeholders to learn about the consumer brands supporting regenerative agriculture and how they're changing the world. This is your host, Kyle, joined by my cohost, AC, who's gonna take us into the episode.

Anthony Corsaro - 00:00:33
What's up, y'all? Welcome to a very special episode of the ReGen Brands Podcast. This isn't just another episode. It is episode 100. That's right. Tripple digits. And today, Kyle and I are taking a moment to reflect on everything the show has become since that first conversation back in July of twenty twenty two. We're talking about where the regenerative CPG space was when we started and just how far it's come. More brands, more awareness, and more momentum. We'll share the behind the scenes stuff too. The quirks, the laughs, the chaos, and the little rituals that have shaped our journey. We're giving out some fun awards like grittiest guest, sweatiest guest, best background, and even sharing the most listened to episodes.

Anthony Corsaro - 00:01:11
And, yes, we we roast ourselves a little bit as well, of course. We'll also be sharing the regen products we've been loving lately and making some bold predictions about what's going to happen between now and episode 200. But most importantly, we're taking stock of what we've learned, where the industry is headed, and why we're still all in on this work. So whether you've listened to one episode or all 100, we're so grateful you're here. Let's get into it. What's up, everybody?

Anthony Corsaro - 00:01:39
Welcome back to another episode of the ReGen Brands Podcast.

Kyle Krull - 00:01:51
Hold on. Hold on. Hold on. It's not another episode. Welcome to the hundredth episode of the ReGen Brands Podcast.

Anthony Corsaro - 00:01:58
And and if you're just an audio listener, I gotta tell you, you are missing out on some incredible accessorizing that's happening on today's podcast episode. We have some epic 100 glasses that we are both sporting, and I don't know if we're gonna be able to, to keep a straight face and not laugh this entire time.

Kyle Krull - 00:02:16
It's gonna be the biggest challenge of the the podcast thus far.

Anthony Corsaro - 00:02:23
I don't

Kyle Krull - 00:02:23
even know where to begin with these things. Number one, this was AC's idea. Number two, it looks like somebody hot glued these on by hand, like little, like, rhinestone looking plastic sparkles Oh, okay. Over this 100. And Anthony was, like, five minutes late today for the podcast, which typically I'm late, so I'll own that. But let me tell you, you don't feel any stupider than sitting in a lobby by yourself for five minutes looking at your own image of these glasses on your head. So I

Anthony Corsaro - 00:02:55
think you look great, bro. I think you look I think you look fantastic.

Kyle Krull - 00:02:59
I appreciate that. I think you look good. I I don't I I don't think the glasses are great. I'm probably not gonna wear them again, but I'm here for it today.

Anthony Corsaro - 00:03:08
You know, we got I was told by, some people that we should eat cake on the episode, but we record at 09:30 Pacific. So that's a list a little too early for cake, so I had to come up with something else that we could do.

Kyle Krull - 00:03:19
I mean, it should have been something else that we eat, though, for sure.

Anthony Corsaro - 00:03:23
We could

Kyle Krull - 00:03:23
have

Anthony Corsaro - 00:03:23
been, like, a regen oatmeal cake or something. I don't know.

Kyle Krull - 00:03:27
Yeah. Yeah. Next time. Next time. Episode 200. If we're not eating, we made a mistake.

Anthony Corsaro - 00:03:33
Yeah. Yeah. Well, I think we wanted to just start off with some reflection. I mean, I I don't even know what to say about the fact that episode zero published, July twenty second of twenty twenty two. It was definitely Nice. I feel like a different time. It feels like yesterday and also forever ago. You know, we have a new member of our team, Joy, who's, our our virtual assistant for for Aaron and myself, and we stumbled upon the recording from episode zero or episode one. And Joy, off the cuff, said, y'all look so young. And I just died. I was like, damn, Joy. We're we're not we're not looking good.

Anthony Corsaro - 00:04:11
But I think part of that was I had better lighting, you know, where I used to record out in Bend back in the day. So we need to work on my lighting, I think, is is my issue. I can't

Kyle Krull - 00:04:29
speak to the It's a it's a lighting thing. I'm trying to remember what I looked like back then if I had long hair, short hair, beard, mustache. Like, I have no idea.

Anthony Corsaro - 00:04:38
Long hair. I think she was like, because those hair's so long. Yeah. Yeah.

Kyle Krull - 00:04:42
Yeah. Okay. So maybe that's a note to me. I need to grow my hair out again to look younger. So Yeah. Go with that Fabio vibe. Well Yeah. It's it's crazy to think. I mean, that's Yeah. Three almost three years ago now. And I mean, I'm I'm thinking back to, like, the original conversation we had at Kavista. And when you said, like, hey. We should do a podcast, and I'm pretty sure it was in April of twenty twenty two. Is that right?

Anthony Corsaro - 00:05:07
Yeah. I moved back in April, so it would have been very April. Probably May. It was probably May because I moved back, like, the April.

Kyle Krull - 00:05:15
Okay. So roughly, you know, three years ago. Pretty pretty dang close to three years ago.

Anthony Corsaro - 00:05:19
Yeah. And quick turnaround time. I mean, basically, we had that first conversation, and we had the episode published in less than sixty days. So

Kyle Krull - 00:05:27
Yeah. It was, it was a tight turn. And here we are, three years later, still recording episodes.

Anthony Corsaro - 00:05:34
Yeah. I was trying to think back to where I think, like, Regen CPG was at that time versus where it is now. And, golly, man, it just feels like it was in a totally different place. Like, it feels like actually so much has changed. I even had the the the thought, like, I would love to know, which we'll we'll never have this data, but I would love to know how many of the products that exist today or that we've even featured or, like, talked about on the podcast or the newsletter either didn't exist at all or definitely didn't exist with a certification or a regen claim on it. I mean, dude, it's I would guess it's gotta be the majority, like, the vast majority, which that's kind of insane, to think about. I I don't know. What do you think about that that time?

Kyle Krull - 00:06:21
I I I was thinking about a similar concept, but in a different way. Like, you know, when we first started, if you would have said, like, hey. You know, you're gonna be at episode a hundred too. I would have been like, there's not enough brands.

Anthony Corsaro - 00:06:31
Yeah. You

Kyle Krull - 00:06:32
know? Like, there there aren't enough regenerative brands to do this for a hundred episodes. And now here we are. And coming out of expo, it feels like we have I mean, you've got better visibility into this than I do, but line of sight into one fifty or

Anthony Corsaro - 00:06:45
more. Easy. Easily line of sight to the next hundred, I would say, just from a brand perspective. So, yeah, it's wild.

Kyle Krull - 00:06:52
Yeah. Like, if if you would have sat down, like, when we had this conversation, like, yeah, for sure, man. We're gonna have at least 200 episodes. I'd be like, you're out of your mind. Mhmm. But here we are.

Anthony Corsaro - 00:07:00
Mhmm. Yes. It's also I feel like I wish I had more time to go back and listen to us, but, you know, I'm sure we just had no idea what we were doing or talking about, which we have gotten the feedback. Like, that's made the show approachable, and we've just, like, vulnerably, like, learned out loud, which I think has been cool, and and I think I'm proud of us for doing that. But it's interesting to to try and reflect and, like, draw back some of those thoughts or comments that that we made, and it really has gone from this super intense curiosity to that that that staying, but it becoming conviction about, like, not just learning, but also all the stuff that we're trying to do. And, yeah, I guess it's just nuts to think that we have created these nonprofits and launched all this stuff in in that short amount of time. It feels weird to say that because it feels like it's, self self, you know, congratulatory, but, it it has been a lot in a short amount of time, I guess, which is pretty cool.

Kyle Krull - 00:08:02
Yeah. And and going back to what you said, like, you know, we knew so little when we started. I think there's a truth to that. And I think that three years ago, this movement was in a very different place. And it kinda reminds me of, like, developing a new subcategory in CPG. Right? You know, we we started with this podcast before. I think the maybe before the need for the podcast was there. Like, we were just a just a tiny bit early. Mhmm. But it was also, like, the perfect time to start because as we've learned, like, so much has changed.

Kyle Krull - 00:08:20
And we've been able to use this platform to share, I mean, so much of what we learned from others and how the industry is changing. It's it's just timing could not have been better. You you did a fantastic job of identifying, like, this is a need. And at first, I was like, yeah. Cool. Whatever, man. I'll I'll try to do this podcast, but it really does seem like it's it's made an impact, which is super awesome.

Anthony Corsaro - 00:08:50
Yeah. Yeah. That that part's wild, to hear from people, you know, in other countries and people you've never met and to get the emails of, like, you know, whether it be, hey. I learned this something new that I didn't know and, like, it was super cool or, like, hey. This story was really inspiring or, you know, how much fun you guys have is just really, really uplifting. It's it's super cool and super humbling. And we're we're by no means, you know, some big podcast or anything, but, it's it's very cool.

Kyle Krull - 00:09:21
Yeah. I I still remember on my honeymoon I don't wanna put any throw any names out there and make anybody feel, embarrassed. But my wife and I visited a regenerative farm out there from a listener who, you know, checks out the podcast, big fan. And we we met her in person, and she was like, oh my, I can't believe I'm, like, beating you in person. My wife was like, what? Like, what is happening right now? Like, you actually have a fan in a different country. And I was like, this is the craziest thing in the world.

Kyle Krull - 00:09:39
And it it's just really cool. Like, it's not I don't mean for that to be about me or us, but the fact that our message and the information that we are sharing is impactful enough for people and valuable enough for people in different places to get that kind of value out of it. It's just kind of mind boggling. So that that was a super fun, interesting moment, that I really appreciate it. And and it's been really awesome to be able to connect with so many people that I never would have been able to connect with before because of this platform.

Anthony Corsaro - 00:10:15
Mhmm. Yeah. And it's also, I feel like, such a testament to the brand, because it'd be really easy for a lot of them to stay siloed, to put walls up, to not communicate in public channels. I think the way that they have, like, very vulnerably and transparently, which obviously we feel like is great for our show and, like, people can learn things, but it'd be really easy for people to dodge questions or to not share what they really think or to not share what the real realities are. But, I've just been so impressed and grateful for the level of transparency that our guests have displayed. And, like, that ultimately is what makes, I think, the show good or not. And you and I have gathered insights and compiled and aggregated things that have been shared into, like, specific things. But we we could never do that, and we won't be able to continue to do that unless people show up and and really share kind of the realities of what's going on.

Anthony Corsaro - 00:11:04
So, yeah, I just think that's super cool and super grateful for that, and I think it's very unique to our to our space and our ecosystem of of people.

Kyle Krull - 00:11:19
I completely agree, and I think it's worth you know, we we have a a quote outline for today's episode where we're obviously going very off script, and this is super different. But one of the things that we we wanna talk about, like, the secrets of the episode. And we did not do a good job of putting that together. It was hard for me to think of in, you know, before the episode started, like, what's a secret that people don't know? But this brings up a great one that we have never talked about before. You know, before we record every episode, we go through a list of different, like, administrative stuff, to make sure that we're all on the same page for what's gonna happen in the episode. And one of the questions we ask before every episode, is there anything that you do wanna make sure that we talk about or anything that you wanna make sure that we don't talk about?

Kyle Krull - 00:11:48
And, I mean, it's easily 99%. It's like, no. We're an open book. And you know?

Anthony Corsaro - 00:12:01
Think of a single time where someone was like, I don't wanna talk about x y z, honestly. I I

Kyle Krull - 00:12:05
mean, there could have been, like, one or two about, like, a funding thing or something along those lines that come into mind. But in terms of, like, to your point, like, the vulnerability and the transparency that these founders, like, what they've been willing to share publicly on the record recorded is is pretty extraordinary. So, yeah, to your point, like, good good on the brands for really, I mean, putting their money where their mouth is, if you will. You know? It's not just like a claim on pack. They just they don't just care about this. They're willing to talk about it recorded.

Anthony Corsaro - 00:12:32
Yeah. And I try and just, like, deflect recognition and praise to them because, ultimately, we're just the organizational body that schedules the things and gets the proper tool to get them on a podcast and publishes the episode. Like, the episodes are as good as they engage with them. And, yeah, like, a lot of them, it maybe is the first or second time they've ever talked to us. You know? So just keep track

Kyle Krull - 00:12:59
of that. For the majority of the time, it's the first time I've ever talked to any of them. AC does so much of that work. So, yeah. It's it's it's it's it's amazing.

Anthony Corsaro - 00:13:11
What other reflections you got, brother, in the past three years? Anything else to add?

Kyle Krull - 00:13:17
I mean, there's so many ways we could take that, and I just to me, it feels worth acknowledging. Like, the climate, I guess, for any business right now is just insane, let alone regenerative businesses that are relying on grants or, you know, some level of public sector funding to try to make things happen. And I think three years ago, maybe I was naively optimistic that there was going to be more support, and it kinda feels like the rug has been pulled out. And, you know, another one of the things we plan to talk about is, like, what's gonna happen in the next hundred episodes? Like, what's gonna happen in episode 200? And, man, I just really hope some of that changes, and we start to see more public sector support for these folks who, as we have learned over the last hundred episodes, it is so hard to succeed in this environment. And I guess I would've hoped that it would've continued to to improve and maybe get easier. And today, that doesn't feel like the case.

Anthony Corsaro - 00:14:10
Yeah. I echo what you just shared there, and I think we're in a really interesting moment, when we've we've kinda talked about this at a high level a few times now where I think a lot of the times we talked about the fact that they're, like, needed to be this reckoning. I think we're in it. I don't know if it's gonna be positive or negative or probably a mixed bag. I think it it probably always is a mixed bag. I think there's a lot of signs for despair, and I think there's also a lot of signs for hope. So, what that end what that ends up turning into long term will be very interesting to, to see and watch.

Anthony Corsaro - 00:14:36
But we're we're definitely, I think, in the midst of of a chaotic moment, whereas it felt like when we started this, it it was a lot lot car calmer waters overall.

Kyle Krull - 00:14:56
No doubt. Yeah. And it's, to your point, you know, opportunity for change. We'll see where it lands. Nobody has a crystal ball right now. I I don't think anybody has significant level of confidence. Like, this is exactly what's gonna happen in two years, or or two months or two days at this point. So it's, it's we're we're here for the ride.

Anthony Corsaro - 00:15:13
What I what I do, I guess, have conviction on, which this is confirmation bias and very self serving, but I but I believe it to be true and backed up objectively. The consumer trends are there, and they are, like, exploding. And and they are very firmly, I think, secured for the for the foreseeable future at the very least where people want better food. They want healthier food. They might not have a leading purchasing driver for sustainable food, but they're more aware of what it is, what the differences are, why they should care. You know, it it has moved higher into decision making hierarchy. So, for for things that actually aren't public policy related, even though I guess those are too.

Anthony Corsaro - 00:15:42
But, I I I do share a lot of, like, hopeful conviction about the consumer is and is going where we would want them to go to support regenerative brands and regenerative products.

Kyle Krull - 00:16:03
I'm smirking as you say that because my natural response is I think you're spot on. Which And

Anthony Corsaro - 00:16:11
why are we laughing at that?

Kyle Krull - 00:16:12
Which segues us really nicely into, our mini roast that we're gonna have where, you know, we all we all have our our isms. Right? Our habits. And that is certainly one of mine is that phrase. I think you're spot on. So, I wanna call myself out on that. And I I don't know how you wanna do this. Like, are we broasting each other? Are we talking about our own roast? Are we trading off?

Kyle Krull - 00:16:29
Like, what's what's your plan here?

Anthony Corsaro - 00:16:35
Well, I need we need a CTA to the audience. If they have little things that they can roast us on that they've caught that we do a lot or that we never do or that are funny, we would love we would love to hear them. Please Please share that. Kyle and I self assess, and we could we could just share what what we what we thought of for each other. So definitely, we're stoked to have you. That's the number one that Kyle uses. And I've set him up for failure a little bit here because, you know, we we have a formula or, like, a typical question list just to keep it easy for the guests, to make it easier on us to stay organized and to, you know, to to pump out content at a decent volume.

Anthony Corsaro - 00:16:58
But every single time I tee up an episode, they say hello. Kyle says, we're stoked to have you. Like like, like, doesn't goes into the first question.

Kyle Krull - 00:17:22
Which which I'm aware of a lot of my isms. That one was completely off my radar, and I 100% believe it, but I I did not even know. I think, actually, it was the the previous episode of this one, episode 99, I didn't say that. And itchy called me out after the episode. I was like, dude, that's like the first time you haven't done that.

Anthony Corsaro - 00:17:39
You're just fulfilling all the, West Coast bro stereotypes, bro, with your stoked. You're just

Kyle Krull - 00:17:45
Stoked native, man. It's an hour episode. You gotta get tubular.

Anthony Corsaro - 00:17:50
Alright. So Kyle's is we're stoked to have you, and I think you're spot on. I can always count on those. I don't have this on the list actually, but a fucking book recommendation every single episode. I forgot about that one. My man needs to be getting affiliate codes for us for all these book recommendations. The other thing that many listeners wouldn't know, because most of them probably just listen to the audio is, Kyle likes to sneak in a breakfast, during the episode or right at the beginning if he's not done with breakfast, which we moved our recording time a little bit later. So this hasn't been as much as present lately, but my man, he's gotta get his fuel in. So those are those are my big ones for you, brother.

Kyle Krull - 00:18:29
I mean, I don't I don't do well on non food, so it's important. Yeah. These episodes, we used to record it. Was it 08:30 or eight?

Anthony Corsaro - 00:18:37
Mhmm. Yeah. 08:30.

Kyle Krull - 00:18:38
Yeah. So it's like wake up, work out, eat food, you know, get my hair did. Although I don't really do do my hair much. But, yeah, man, you gotta eat. So, yeah, if I gotta crank some breakfast for the first five or ten minutes of an episode, We we gotta roll with it. Also, we'll occasionally throw in, like, a Maui Nui meat stick from time to time, just get the protein in.

Anthony Corsaro - 00:19:03
Alright, team. Quick interruption to let you in on a little secret. Okay? Hope you're enjoying episode 100. But just to let you know, these podcasts, they take money to make. They cost us money with each one that we make. And we have not asked for any support to date, but we are now asking for your support. If you have the means, we would greatly appreciate you making a donation to our new nonprofit. We were rehousing this work, how we are paying for this work now. If you find this content useful, fun, insightful, if it helps you at all in your life, in your work, we would greatly appreciate your support. Anything helps.

Anthony Corsaro - 00:19:30
The minimum donation of $10 helps immensely. Seriously, it's it's extremely valued. And if you wanna do a little bit more, we got some great perks for you. If you wanna come in at the bare minimum of $10 1 time donation, we're gonna have you join us for our community call in May celebrating this hundredth episode. We're very fired up to see your beautiful faces there. If you donate at least a hundred dollars, 1 time, single donation over a hundred dollars, you'll be entered to win a force of nature grill master box that's over $300 value potentially coming your way, via a raffle if you donate at least a hundred dollars.

Anthony Corsaro - 00:19:57
And if you make a $25 or more recurring monthly donation, This is big time y'all. Potential $1,000 price package. Let me say that again. $1,000 worth of regenerative products. Okay? That that's hard to come by, and not many people are in for that one right now. So you got really good odds.

Anthony Corsaro - 00:20:26
Trust me if you if you come in for that one right now. So if you do wanna support, you can go to donate.regen-brands.combackslashpodcast. That's donate.regen-brands.combackslashpodcast.

Anthony Corsaro - 00:20:32
So long story short, thanks for being here for episode 100. Greatly appreciate the support. If you have the means and you can make a donation, we would greatly appreciate it. Thanks so much. What'd you have for me, man? Tell me tell me what to rest me up.

Kyle Krull - 00:21:02
I mean, I think the this word, anytime I hear this word that it doesn't come out of your mouth, I immediately think of you. Because I think you're the first person I ever heard use this word, and it's bifurcate. And there there's, like, there's a hand gesture that comes with it. You know, it's not just the word. It's both. We have to bifurcate everything. And then part of me wants to be like, are we ever gonna trifurcate? You know?

Kyle Krull - 00:21:16
Are we are we gonna wash it?

Anthony Corsaro - 00:21:25
I've thrown a couple trifurcates in there. I have. I've never gone past past trifurcate.

Kyle Krull - 00:21:30
I can't I wanna get to hept per Kate at some point. You know? We gotta, like as far as we can take that phrase, we'll go. I think

Anthony Corsaro - 00:21:38
I'm a big SAT vocab guy, bro. I'm sorry. You know? Big SAT vocab guy. I'm not looking

Kyle Krull - 00:21:43
for an apology. I appreciate the word. I don't know if I haven't started to incorporate it into my own vernacular yet, but maybe one day. Another one, you know, I think your version of I think you're spot on. I think for you is hell yeah.

Anthony Corsaro - 00:21:57
Hell yeah. Hell yeah.

Kyle Krull - 00:22:00
Proof in the pudding. You know? So that's another one I get a lot. I also think I'll throw in a hell yeah from time to time. I think we share that one, but it is predominantly yours. Yeah. When we first started recording, a handful of friends listened to the first few episodes, and they're like, dude, you gotta tell AC to turn down the let's go's.

Anthony Corsaro - 00:22:24
Huge let's go guy. Huge.

Kyle Krull - 00:22:25
Huge well, especially at the beginning. I think you have turned it down a little bit from the start. Mhmm. But I appreciate the enthusiasm, not just here on the pod, but, like, you're the regen hype man, you know, and I think you you wear that hat well. So you gotta do it. The next one that you put on here, I don't even know what this means, the Rogan reactions. What what do you mean by that?

Anthony Corsaro - 00:22:47
I I won't name it, but do you remember you got a you got a message from someone, and they were like, Anthony really does a lot of He does, like, a lot of little audio, like, acknowledgments, which is a very Rogan thing. And and that person said it's very distracting. So, shout out to that person for that feedback. If you listen to this episode, it's appreciated. I still do it. I've tried to tone it down a little bit, but it is authentic. I'm not thinking about, like, hey. Let me hit somebody with a good here.

Kyle Krull - 00:23:17
He's got a he's got a twenty five second timer, and every time he shows up, he just throws in a And then another one, I mean, the those who don't listen will never know, but I'm pretty sure you have worn a black shirt.

Anthony Corsaro - 00:23:32
You mean watch, not listen.

Kyle Krull - 00:23:34
Right. Sorry. Sorry. You've worn a black shirt or black Patagonia jacket, I believe, for every single episode. I don't think you've ever worn a different color.

Anthony Corsaro - 00:23:44
Big black apparel guy. I mean, we're gonna have to check the tape. I think there's probably one or two exceptions, but if it is, it's it's definitely less than five. And if I'm a betting man, it's definitely less than three out of out of 100 and technically, really 101 since we started with episode zero.

Kyle Krull - 00:24:00
But those are my terrible glasses, a hundred and one. You know? You can't Yeah.

Anthony Corsaro - 00:24:04
Those would it those wouldn't be great.

Kyle Krull - 00:24:07
That's like a big single lens in the middle and, like, the ones on either side, you know, could work.

Anthony Corsaro - 00:24:12
But I'm consistently in, in black apparel and black wardrobe. I mean, you you were our variety for a long time, but now you just been hitting me with all flannels as of late. So you've been consistently a flannel guy lately.

Kyle Krull - 00:24:24
The the the Fogarty oh, gosh. What's it called? It's a specific type of flannel they have, and it is, like, the best thing to wear. Also, I think they're they're a great brand. They get some rock shirts out there, so I try to try to support the brands doing it right. I don't think this flannel is rock yet, but maybe one day. I hope it is.

Anthony Corsaro - 00:24:38
Yeah.

Kyle Krull - 00:24:39
And, yeah, the these flannels are on rotation. I've got four of them, and I just I just cycle through. And it works for me.

Anthony Corsaro - 00:24:46
You go you go, like, wife beater underneath? What what do you got? Yeah. Oh, love that.

Kyle Krull - 00:24:50
And these are also organic cotton wife beaders. I can't find a regenerative organic cotton, at this point, but they're they're legit.

Anthony Corsaro - 00:24:58
Nice.

Kyle Krull - 00:24:58
I think they're a Swedish company.

Anthony Corsaro - 00:25:00
Love that. Love that.

Kyle Krull - 00:25:02
Hard to find. Took me, like, a year to find organic cotton tank top.

Anthony Corsaro - 00:25:06
My guy's just committed to to my guy's just committed to sustainability in a big way.

Kyle Krull - 00:25:11
I mean, I don't wanna put glyphosate all over my skin. You know? Understood. But, yeah, it's it's it's real. It's authentic.

Anthony Corsaro - 00:25:19
I'm with you. What else? We got anything else for the rest session?

Kyle Krull - 00:25:24
Nothing else that comes to mind, though I promise oh, capacity. That's another one. I sort of self rest myself on that recently.

Anthony Corsaro - 00:25:31
Yeah. I

Kyle Krull - 00:25:32
used the one caught that.

Anthony Corsaro - 00:25:34
Yeah. You you you say you like to use that. I'm sure that's true, but I it it hasn't it didn't stick out in my mind or wasn't something that I've that I've noticed. Okay. Not to the level of the other two, of the stoked and spot on.

Kyle Krull - 00:25:45
Well, when it naturally pops up, I'll I'll make sure to flag it so it's on both of our radars.

Anthony Corsaro - 00:25:50
I I guess the last thing to add, which isn't really a roast, but once again, for those that don't watch the podcast, if if you are a religious watcher on YouTube, though, you would notice how Kyle and I can communicate nonverbally, and also the looks that we'll give each other when we don't maybe necessarily like where a conversation's going or when one of us is gonna ask a question we know the other person doesn't want us to ask. Or Yeah. Right after someone asked a question that we don't like. So, you know, for those for those VIP listeners that are watchers as well, if you can spot the nonverbal cues, you know, you're really an expert, and we'd love to hear from you.

Kyle Krull - 00:26:31
On that note, I think that I think that you have a better listening face than I do. Yeah. I think, like, anytime I see, like,

Anthony Corsaro - 00:26:38
a clip that you post

Kyle Krull - 00:26:39
on LinkedIn or something, like, I look so mad. Like, I have this, like like, I'm just, like like, leaning forward, like, staring into my computer with this, like, I'm focusing so hard, like, angry face. So I'll try to, like, a little bit of a smile from time to time, but it I don't like my listening face, which is bad for being a podcast host.

Anthony Corsaro - 00:26:59
I think you're just listening intently, man. You know? I don't think there's anything wrong with your listening face. I think you're a little too self critical there.

Kyle Krull - 00:27:05
Oh, man. Maybe.

Anthony Corsaro - 00:27:06
That's my other roast for you. Kyle completely he, self deprecates himself to oblivion every time he wants to deliver an opinion on something that he isn't a PhD level expert on.

Kyle Krull - 00:27:20
Which is somebody who doesn't have a PhD is every opinion.

Anthony Corsaro - 00:27:23
He he's the only guy I know who's who's hosted a hundred episodes of an agriculture focused podcast that feels the need to say, I know literally nothing about farming, but dot dot dot. It's like, bro, yeah, we're not farmers, but we probably know more than 99% of the population other than farmers about farming. So give yourself a little credit, brother.

Kyle Krull - 00:27:40
I think it's a fair point. I think, you know, lead with humility is never a bad thing.

Anthony Corsaro - 00:27:45
Correct.

Kyle Krull - 00:27:46
And I think it's okay to acknowledge that I have read a handful of books and spoken to a number of people who know a lot of stuff, and I've probably absorbed some of that information via osmosis. So, yeah, it's a fair point. I also I lived with a British guy for a while, and he was the most self deprecating human I've ever met in my life. So maybe they kinda rubbed off on me a bit, and I thought it was hilarious. You know? So I just try to bring some humor in from time to time. But I will I I've told Anthony I'm going to try to work on that, and, I will I'm making that verbal commitment here on episode 100.

Anthony Corsaro - 00:28:21
Love that. Love that. And we will stay humble. I mean, that's the whole reason we host the show, though. It's like we we want to learn, and we're acknowledging that we actually don't have the answers.

Kyle Krull - 00:28:30
So it's also it's hard when you're talking to, like, Will Harris, and I'm like, I I'm gonna talk to you about what I think about agriculture, dude.

Anthony Corsaro - 00:28:35
Right. Right.

Kyle Krull - 00:28:36
I've never I've never planted a seed on a farm. Yeah. So, you know, there there is a level of, like I don't wanna say, like, big fish, little pond or out of my league, but it's, like, just recognition of, like, these are the real subject matter experts here. Mhmm.

Anthony Corsaro - 00:28:49
Hey, man. I like that, man. It's good perspective. Well, you just you just named a specific episode and guest, so maybe we should go to our awards section, which we we try to come up with quite a few. There's some fun ones, mostly fun ones, some serious ones, but we will, we will kinda name maybe the award category and then each give our answer or our collective one answer, that we settled on. Sound good?

Kyle Krull - 00:29:17
Sounds good. Yes.

Anthony Corsaro - 00:29:18
K. Starting off, most fun episode. As y'all could tell, we like to have fun. I would say my two most fun episodes were Christophe from What If Foods and Ed Lee's from Wild Farm. Those were just really fun episodes. Love those guys. They brought a lot of energy, a lot of passion, and we had we had a lot of fun with them. How about you?

Kyle Krull - 00:29:42
I totally agree, and I'm gonna have a hard time with this because we don't wanna have, like, the same winners for multiple categories. Yeah. You know, we don't want someone taking home, like, all eight Oscars. Yeah. So I can't I can't like, the other fun episodes that come to mind are included in some of the other awards. Yeah. So I'll disagree in this case that those were two of the most fun episodes. Ed Lee's in particular, is just a hilarious dude and also very smart, very I mean, we learned a lot in that episode. Yeah. So, yeah, those were great ones.

Anthony Corsaro - 00:30:12
Yeah. What do we got next?

Kyle Krull - 00:30:14
Next up, we got most informative episode. This is one that I recommend to many people who are interested in, like, checking out the podcast for the first time and wanna learn some some interesting things about food, and that was absolutely like Tim Richards from Philosopher Foods. I learned so much on that podcast. I still think about when we talk about processing food and processing almonds, how they express their oils differently based on, you know, stone ground versus more, mechanically or industrially processed. So that that is still one of my favorite episodes. Still one of the brands that I champion almost every day. Love philosopher foods. Tim's doing great work.

Anthony Corsaro - 00:30:50
Yeah. Tim showed up with some straight facts on that episode. A lot of things that book. Do you remember that? Yes.

Kyle Krull - 00:30:57
Yeah. Which which I now have that book right here behind me. So shout out to Tim, another book rec man.

Anthony Corsaro - 00:31:02
Love that. But he some of the stats he shared on the water issues and the chemical issues in the, you know, almond cultivation in California, is just insane. And like we said many times, like, we're not here to demonize conventional agriculture or conventional farmers. There's real reasons why they're doing what they're doing. But they were, you know, overall stats that I think really illustrated some of the big issues and some of the reasons why the fact that they're sourcing all rock almonds is is super important, which was nicely followed up by Benina and Burrows who they're sourcing from coming on, many episodes later. But, yeah, shout out to Tim. That was a super informative episode from the the head philosopher himself.

Kyle Krull - 00:31:43
Totally agree. And I think you you phrase it well. Look. We're not here to demonize conventional or industrial agriculture, although it might seem that way. But I think it's so important that people understand how their food is truly made, and how it is grown and the impact that has. And I think that yeah. I I think about my the world I lived in before working in the national food industry. And even in in my first maybe four or five years of working in the natural food industry, I knew so little about how food was made and the food that we consume. And it's so cool to be able to talk to these you know, I'll call them my categorical leaders. Like, Tim knows a ton about almonds and nuts and probably a ton about other food too. Don't get me wrong.

Kyle Krull - 00:32:14
But to bring in these experts for each one of these different categories to learn so much about how all of our food is grown, raised, processed, whatever, it's been fascinating. So I really appreciate these super informative episodes, not just from Tim, but from everybody.

Anthony Corsaro - 00:32:33
Yeah. And I think it's been interesting to explore the deep nuance based on crop type and geography that we know we need to explore from a regenerative context perspective, but also try and, you know, come back out to the 10,000 foot level and figure out maybe what the commonalities are across the board. So that's been super fun, you know, related to to what you just said there.

Kyle Krull - 00:32:54
Totally. I'll I'll I'm gonna go off script a little bit here, but being one of the hosts of this podcast has given me a new level of appreciation for nuance in industry. Mhmm. You know, I I think I've worked in natural foods for ten years before starting to do this podcast, and I thought I knew x amount about food and how food is grown. And it's been very humbling to realize, like, this is far more complicated than I imagined despite having worked in this industry for ten years. And when I think about every other industry, you know, there's probably that same level of complexity that those who are not subject matter experts and understand the ins and outs of how everything is made, processed, grown, transported, etcetera. It's just it's been really cool to, like, learn that and apply it to other aspects of my life.

Anthony Corsaro - 00:33:39
Mhmm. Hell, yeah. Love that, man. Yeah. Nice.

Kyle Krull - 00:33:44
You you go with the next one.

Anthony Corsaro - 00:33:46
So coolest background, that goes to my man, Paul Grieve at Pasturebird. I think that was, like, episode six. And, you know, Paul is just, like, this epic cool dude. His LinkedIn content's phenomenal. And I knew him decently well, but I'd never really had a conversation like that with him before that. And we get on, and my man just posted up on the front porch at the family ranch in Temecula. Just incredible, incredible outdoor setting. So Paul definitely took the cake for, for coolest background so far.

Kyle Krull - 00:34:16
I I think Paul is definitely out there. There's another one that comes to mind, that I did not think about until, like, we're live right now, and it was, what what's the South American beverage?

Anthony Corsaro - 00:34:27
Cheeky, cheeky, boom, boom?

Kyle Krull - 00:34:28
Cheeky, cheeky, boom, boom. One of the dudes was like, behind him is this, like, vista. Like, it could have been a painting. He's, like, in this gorgeous green valley with, like, mountains and stuff on it. I was like, dude, where are you? It's like, this is where we grow our botanicals. I'm like, this is crazy. Yeah. So I I'll I'll throw him in the ring there for our coolest background as well.

Anthony Corsaro - 00:34:50
The beautiful country of Ecuador. Shout out shout out Ecuador. I think Juan, I don't have it in front of me. I think Juan was his name. But good dude and and epic background to say the least.

Kyle Krull - 00:35:00
Yeah. No doubt.

Anthony Corsaro - 00:35:02
What do we got next?

Kyle Krull - 00:35:05
Next up, we got the toughest slash grittiest guest.

Anthony Corsaro - 00:35:08
This is great. This is so good.

Kyle Krull - 00:35:12
Man. This one's you. I I mean, I I don't what first of all, like, identify for the listeners and for me. What do you mean by this?

Anthony Corsaro - 00:35:19
You know what? I just thought of this person, and they deserved an award for their performance, and I named it the toughest slash grittiest guest. And it goes to Abby Ann Falla from, Catspring Yaupon. So I can't remember if we mentioned it on the pod, but we show up to record this episode, and Abby Ann is legit, legit, fully nine months pregnant. Like, her due date is in less than a week. And she's just like, yeah. No. I'm good. Like, we're good to go. I'm like, okay. Like, we can reschedule.

Anthony Corsaro - 00:35:39
Like, that kinda seems like a lot. And she just crushed it. Like, incredible presence, incredible interview, fully nine months pregnant, just like just like nothing nothing was going on. So shout out to Abby Ann. And we've developed a real great friendship, and she supported a lot of our work since then. So just big big fan of Abby Ann.

Kyle Krull - 00:36:06
I I totally agree that that episode was awesome. The award that comes to mind for me for that episode was, like, best historical lesson. Yes. You know? I learned so much about Yaupon and how that was used, how it was perceived during different time periods by different cultures. So that that was just, like, a historically, like, eye opening episode in a way that many others aren't. And that's, like, what really struck me about the episode and and what she did. Andy, you're spot on. Like, she she was about to deliver a baby and just, like, crushed it, and was, like, very present, which was phenomenal.

Anthony Corsaro - 00:36:40
Yeah. You know, it's when you said that, I started thinking, I think that's the only episode where we talked about a crop that I actually had never heard of before the episode.

Kyle Krull - 00:36:48
Mhmm.

Anthony Corsaro - 00:36:48
Which, like, wow. Like, that's that's nuts. Like, that's crazy.

Kyle Krull - 00:36:52
I had heard of Yaupon because I got a, a buddy of mine who is obsessed with kombucha Mhmm. And wanted to make a kombucha based on, like, the only caffeinated plant in North America. So he he was, like, big on the Alpond, I mean, back in, like, 2016. Super early early days. But, it was definitely more history I learned about Alpond during that episode than than my buddy Dave ever shared.

Anthony Corsaro - 00:37:17
Yeah. Love it. Well, shout out to Abby Ann. The we we move from toughness and grit to to comedy and and funniest moments. You you you take these first couple on on this one. So funniest moments.

Kyle Krull - 00:37:32
Okay. So there's two that come to mind for this one. We've probably talked about this before on the pod, but we were interviewing Brianna with Atlantic Sea Farms. And in the I think it's in the middle of COVID. I think she had COVID or somebody in her her house had COVID.

Anthony Corsaro - 00:37:48
Her entire family had COVID, including her. So Yeah. Shout out to her for toughness and grit as well.

Kyle Krull - 00:37:54
For sure. And she was trying to get away from the family. So she was on the third story of her house, in, you know, an office type setting, so that there wouldn't be any distractions for anybody else. And I guess her her kid wanted his bike helmet and didn't want to disturb her on the podcast by knocking on the door. So instead, he climbs the tree three stories high and starts, like, trying to, like, climb in through the window. In mid episode, she's like she's like, what? Oh my god. Like, oh, and and, like, what is going on? She, like, runs out of the frame, and she's like, sorry. I'll be right back.

Kyle Krull - 00:38:23
And then I guess the bike helmet was on her desk, long story short, and she ended up giving the kid the bike helmet, but that we we all lost it. It was it was pretty good.

Anthony Corsaro - 00:38:39
Yeah. Epic, epic, epic moment. And I think it was so funny because, like, we were humming. Like, we were dialed in that episode.

Kyle Krull - 00:38:47
Yeah.

Anthony Corsaro - 00:38:47
And then just out of nowhere, she's like, oh my god. Hold on, guys. Hold on. And And I think she said something like my kids out

Kyle Krull - 00:38:53
the window, and we were like, what does that even mean?

Anthony Corsaro - 00:38:56
And you just heard, like, the little kid, like, I wanna get my bike helmet or whatever whatever he said. And, you know, she, like, Bree, like, pulls him in through the window, gets him the helmet, and then we then we got back to business after a couple moments of of laughter, but it was it was an epic moment.

Kyle Krull - 00:39:11
I should also say for the listeners, I I, on a regular basis, advocate that AC include these types of moments in the episodes. And and AC's professionalism doesn't allow those things to happen, which I get. But just know that I'm I'm cheering to to try to allow these in. Maybe we'll do a montage of just these moments for one whole episode, like a gag reel.

Anthony Corsaro - 00:39:31
The problem is most of them are at the very beginning before we, like, do the actual intro, so it would just be very confusing, I feel like, from a listener perspective. That's It's true. That's the only one that I feel like we've actually, like, hardcore edited out in the middle, and it was basically because it was just so long, I feel like. I I don't remember. It's been it's been a little while now, but it was it was an epic moment for sure.

Kyle Krull - 00:39:51
It was. The one that came to mind for me was with Francisco Achetti's. And and quite honestly, like, I don't know what our deal was collectively that morning. Yeah. But Francisco, like, I'm I'm trying to, like, paint the scene because he's, like, sitting there, and he has, like, his big Chinese backdrop, and he's, like, kinda, like, facing the camera, but looking I'm trying to, like, move it to make sure it looks

Anthony Corsaro - 00:40:16
like it's It's attached to his chair, I thought. Right? So, like, every time my chair swivels, it swivels. Yeah.

Kyle Krull - 00:40:22
And he's just trying to set it up. Like, does this look good? Does this look good? Does this look good? And we were like, dude, it's fine. Like, yeah. Yeah. You're good. But he I don't know. Something about that whole interaction, we all, like, lost it. Like, children would, like, giggle fits. Yeah.

Kyle Krull - 00:40:28
It probably took us, like, ten minutes to start recording that episode because we could not stop laughing.

Anthony Corsaro - 00:40:40
And PSA for future guests, like, the framing is so tight of just your shoulders that you really can't get much in from a background perspective. So we have had some others try and, like, set up a nice background, and it's like, man, it's probably not worth it. Maybe we need to be a better we need to do a better job of informing people, that that's that's the case beforehand.

Kyle Krull - 00:41:00
Yeah. But that that was when I think back to, like, what was the most hilarious moment of, like, my actual after, that episode was it. Like, I don't know if the recording exists somewhere, but I would love to watch it.

Anthony Corsaro - 00:41:10
It was a video conference version of the, Austin Power scene where he just keeps backing the golf cart into the two walls, and he stuck.

Kyle Krull - 00:41:20
That's the perfect analogy. Okay. This next one, talk talk about the next award winner.

Anthony Corsaro - 00:41:28
So the next one is a very unique award. I think we had one nominee and one winner. And Yeah.

Kyle Krull - 00:41:34
It's not even close.

Anthony Corsaro - 00:41:36
The award goes to the sweatiest guest. It goes to my man, David Bronner. So David went for a a jog before our episode recording, and I believe lost his dog. So he spent some time chasing his dog, trying to get his dog, and he was able to secure the dog and then made it back for the episode. But my man was in a full on sweat, when we started

Kyle Krull - 00:41:57
Well, he was a little late, and he literally when he came on the video, he's dripping in sweat and not wearing a shirt, because he didn't wanna be any later than he already was, and he went and got the shirt and stuff. But, yeah, it was, like, full dedication.

Anthony Corsaro - 00:42:10
Yeah. Shout out to David. He floats to the beat of his own drum, which we very much appreciate, and, identify with. And, yeah, great episode, and he was definitely our sweatiest guest, so shout out to him.

Kyle Krull - 00:42:22
No doubt. He also came on super early. That was, like, before episode 10.

Anthony Corsaro - 00:42:26
Episode eight.

Kyle Krull - 00:42:27
Yeah. Yeah. And I I think I remember thinking to myself, like, oh, man. Like, we got David Bronner. That's, like, a big deal. Mhmm. So very appreciative of his time, especially with two, to quote somebody else, Regen Bros, in our early days, I think gave us gave us a level of credibility and legitimacy, which is really cool.

Anthony Corsaro - 00:42:48
Yeah. I'm dropping the next one down to the end. We're gonna save that for last. So you, you take us into the, to the new next one.

Kyle Krull - 00:42:55
Cool. Next one up. I couldn't figure out how to come up with the title for this award. And then it it came to me. I call it the mightiest mission award, and that that goes to Zach as Zach's mighty. And, really, I just wanted to acknowledge his fervent dedication to achieving his goal of the best performing chip in guacamole. I've never heard any other founder voice it that clearly. Like, this is what we're optimizing for. And I love that his story wasn't about trying to be a regenerative tortilla chip. He was just trying to be the best performing chip in guacamole, and that led him to becoming a regenerative chip company, which I think is so important that we can focus on as as I say we as founders, I'm not a founder.

Kyle Krull - 00:43:29
But the founding community can focus on attributes that aren't solely regenerative and can still lead you to that path.

Anthony Corsaro - 00:43:49
So I

Kyle Krull - 00:43:49
think that's a really great case study. And it was just a super fun episode. I I learned a ton about how tortilla chips are made. I was sharing that at a party the other day as we're eating tortilla chips. Someone's like, how do you know all of this stuff?

Anthony Corsaro - 00:43:59
Yeah.

Kyle Krull - 00:44:00
And I was like, I've I've I've learned via osmosis from Zach.

Anthony Corsaro - 00:44:03
Yeah. It's amazing that, basically, what I would call that, like, category leading product utility necessitated regenerative sourcing.

Kyle Krull - 00:44:13
Mhmm.

Anthony Corsaro - 00:44:13
That's dope. Like, that's just super cool. And there's definitely some other examples of that, I would say, and I think we're gonna continue to see more examples of that. I bet Samuel at Longtable would probably say that about his pancakes too. It's like, dude, these are just the best tasting, highest performing pancakes. This is why we source these these grains. So super cool. And just shout out to Zach for making it super easy to bring regenerative party favors. I think Summer and I bring chips and guac to every single party we get invited to. Literally, I just brought some to a party on Sunday. So easy.

Anthony Corsaro - 00:44:38
Hit mothers, grab a couple bags of of Zach's mighty chips, and have a fun, cool story to tell and an awesome tasting product to to share. So shout out to them.

Kyle Krull - 00:44:53
While we're while we're talking about Zach's, they also I I'm pretty sure just made the announcement that they're switching from sunflower oil to avocado oil for their whole portfolio, which is huge. And I I know we talked to him about that. Maybe it was off the record after we we closed out the recording. So super awesome to see a Regen brand making that sort of a decision to ensure they're, like, you know, these are the best, not just performing chips and guacamole, but also great for human health.

Anthony Corsaro - 00:45:19
%. Hundred %. Okay. Let

Kyle Krull - 00:45:22
let us into the next one.

Anthony Corsaro - 00:45:24
Yeah. So next up, you know, just an all time legend of a human. Best storyteller, it's gotta be Will Harris. We we've been lucky to have many great storytellers. I mean, the the storytelling or theatrical capacity or pre presenting capacity of our of our, you know, guest cohort is very impressive. But, Will's Will's probably in a class of his own from the accent to the to the cadence to the little sayings and phrases. So best storytellers gotta go to gotta go to my man, Will Harris.

Kyle Krull - 00:45:56
I I will not, dispute that award, but I will say there's a clear second for me, and I think that's Bryce Lundberg. Mhmm. Mhmm. He also has, in my mind, a relatively unique cadence. And what I love about the way he talks when he gets excited, he almost, like he leans in and whispers about it. Like, he's just a very enthusiastic guy who's clearly so passionate about what he's doing. I think anytime I have the opportunity to hear him speak, it it just feels like he's filled with joy. And he wants to share that, and I really appreciate that about him.

Anthony Corsaro - 00:46:27
Yeah. I was also thinking about Blake Alexander. Blake's a great storyteller. And I was also thinking about Heather from Good Sam and Samuel from Long Table because they have a competitive advantage because they both used to be actors. So, you know, we gotta we gotta grade them on a curve, but we've been lucky to have a lot of very talented communicators join us. It's been fun.

Kyle Krull - 00:46:48
Without a doubt, makes our job much easier.

Anthony Corsaro - 00:46:51
Mhmm. The next one the next one is a special shout out to our first toddler appearance. So, my girl, Mina, from the Pacha family, Adam and Maddie's daughter, Amina, she joined us for whatever episode that was. So shout out to Amina for being our first toddler guest appearance.

Kyle Krull - 00:47:12
Yeah. I don't know if she's, an avid listener or not, but if or when that becomes a reality, she will be honored to be the first toddler.

Anthony Corsaro - 00:47:21
For sure.

Kyle Krull - 00:47:25
Next up, we got best facial hair. I also thought about this individual for a different award, like, maybe best origin story or most interesting origin story. I don't know. Yeah. But Samuel from long table, who to your point is a a phenomenal storyteller due to his, Shakespearean actor, background. But, yeah, he he's got a killer stash with I don't know what you call I don't know. Soul patch. I don't know what that is.

Anthony Corsaro - 00:47:51
Is it a full beard? I it's a full beard, isn't it?

Kyle Krull - 00:47:53
Is it a full beard?

Anthony Corsaro - 00:47:53
I thought part of the thing down

Kyle Krull - 00:47:54
a little bit. I need a picture of Samuel.

Anthony Corsaro - 00:47:56
Yeah.

Kyle Krull - 00:47:57
Either way, it's an intentional bit of facial hair that looks phenomenal that he can pull off very well. And he tells a killer story. Like, I think making, like, a whole grain hearty pancake skew so the woman he's courting can have a, enough energy to perform her trapeze, you know, performance that day is, like, I I've never heard anything like that before as an origin story.

Anthony Corsaro - 00:48:23
Yeah. And look, this podcast is a big facial hair podcast. So this award was not gonna be won, you know, lightly. This is not taken lightly. I think Kyle and I have had beard and or mustache, between the two of us, pretty much the entire three years that we've recorded. So, you know, we're we're sticklers for facial hair quality, and Samuel definitely took the cake on that one.

Kyle Krull - 00:48:45
No doubt. Is that one of my is this true of my roast? Is there no doubt? That's another one of my isms.

Anthony Corsaro - 00:48:51
No doubt. Yeah. You're you're a big no doubt guy. That's true.

Kyle Krull - 00:48:54
I I I should say I'm a big phrase no doubt guy. The band no doubt, maybe their early music was okay. I think it kinda took a weird turn, got a little too poppy for me, but early no doubt, I'm I'm on board with.

Anthony Corsaro - 00:49:07
You're funny, man. Alright. Let's wrap this thing up. So drum roll, please. What is the most popular episode of Regen Brand's podcast today? Someone else calculated the numbers. K? So we're not we're not fudging the numbers, but the most popular episode to date was actually one of our episodes.

Kyle Krull - 00:49:30
It

Anthony Corsaro - 00:49:30
was episode 45, the biggest problems facing ReGen Brands and what we're building to help solve them. It was actually followed by episode zero, another one of our episodes, which, you know, that is just the objective facts that we will share. And I think the reflection there for probably both of us is we didn't create this podcast so that we could be influencers or be, like, the, you know, have the most listened to episodes. Like, we did it to spotlight the brands that are really doing the work, but it was really cool and validating, I guess, that, you know, we're doing something right maybe, that those were really the two most listened to episodes. And I think clearly for episode zero, like, people just resonate with the personal stories and the vulnerability. It'd be interesting to go back and listen to that one now and just hear kind of what we said and what has changed. It's been a while since I revisited it. So yeah. Cool cool that those are are the top two.

Kyle Krull - 00:50:27
Yeah. That's super, super humbling. I actually did not know that until you just said it. So that's like a really humbling, and to your point, it sounds like we must be doing something. Right? And I think it also might you know, people no. It doesn't even make sense. I'm trying to justify why this is possible because to me, it doesn't make sense.

Anthony Corsaro - 00:50:47
Mister self deprecating can't believe people wanna listen to him talk.

Kyle Krull - 00:50:51
I I mean, I wasn't gonna phrase it that way. I was just trying to to justify

Anthony Corsaro - 00:50:57
it. But,

Kyle Krull - 00:50:57
yeah, it's just really humbling. You know? I I very often don't feel like I am the expert in this space. And I've got a friend of mine in town, Julia, who does listen to episodes also, so does Ty. Shout out to Julie and Ty here in Bend, Oregon. Big fans, big supporters. And they love talking to me about this stuff, and maybe we do have something to say that people wanna hear, which is super cool. Yeah. So, yeah, I'll I'll stop there and not self deprecate.

Anthony Corsaro - 00:51:22
No, man. I I I appreciate it. And it is it is really cool, and I think we should be proud, which I think is odd to say in this setting, but it's a moment you and I should should share. So, I am proud of you, and I'm proud of us. And I just appreciate you helping make it happen. And it's been fun, man. It's been really cool.

Kyle Krull - 00:51:42
Well, I I appreciate the sentiment, and thank you. I'm proud of what we have done. And as I have done numerous times in the past, like, I have to give you so much credit because you literally dragged me into this thing. And you have been you've been pulling me up into these moments that are outside of my comfort zone for the better part of three years now, which is wild. And I think it has helped me in ways that go beyond the podcast. And, you know, in my company, it came on fire. I'm known as the guy who speaks up, and I have no problem doing that. And I I'm happy to do that internally places, but I don't do that externally very often. And it gives me a sense of what's the word I'm looking for?

Kyle Krull - 00:52:11
You know, maybe, like, confidence or acknowledgment that, like, maybe I can say something in a way that people can hear, that that they want to hear. Maybe I can explain something in a way that resonates differently than how somebody else could do it. And you don't have to necessarily be the smartest person in the room or the person with the most experience. But if you can ironically articulate something well, which I don't feel like I'm doing right now

Anthony Corsaro - 00:52:46
You are. You are.

Kyle Krull - 00:52:47
Then then maybe somebody would wanna listen. So if anybody else out there is listening and thinking that they have something they wanna say and they're not sure if they can do it or not, I would encourage you to do what AC helped me do is just step outside your comfort zone a little bit. And you'd be surprised at the results. So thank you, brother.

Anthony Corsaro - 00:53:04
Yeah, man. No. I appreciate that. And, couldn't have done it without you. It's been the perfect combo, perfect team. And, you know, I just appreciate how many times you've talked me off the ledge. This has been, a lot of emotional investment for me and a lot of time and energy. You know, like, I I was thinking the other day, like, I've given, I think, like, 90% of my life force to all things ReGen Brands for the last three years or whatever whatever it's really been since the start, which is a lot. And when you are that in the weeds every single day, seven days a week, and you're that, like, emotionally invested, you need to have somebody that you can trust, that you can have easy and hard conversations with, and you talk you off the ledge or kind of talk some sense into you, and really level set, with real, I think, practical wisdom from the industry. So yeah, man. I just appreciate you doing that, whenever I need it. And, you know, we've done this together.

Anthony Corsaro - 00:53:59
So, we both deserve a lot of credit, and, it's been it's been a fun journey, man.

Kyle Krull - 00:54:11
Sure, man. And I think it's, like, it's it's a great relationship. And, you know, there's always moments where maybe we disagree about how we're gonna do x or we think we should do y and, you know, a, b, c different ways. But I think we do a really good job of communicating transparently and making sure that we're on the same page whenever possible. And it's it's been great. You know? And I think part of the role I play here is sometimes being a little bit of a therapist for you, which which isn't necessarily to say that, like, I have the best advice. But just to your point, having that listening ear is fantastic.

Kyle Krull - 00:54:41
And if that's the the role I can play to help this work continue to move forward, which it would not do if you weren't doing it, like, I think that's a great team. Great combo.

Anthony Corsaro - 00:54:54
Yeah. Big verbal processing guy right here. I am. So Kyle has to help me, be be the listening ear to a lot of verbal processing.

Kyle Krull - 00:55:02
And and Ace, he does take feedback. Like, I told him, like, dude, quit it with the voice notes.

Anthony Corsaro - 00:55:09
He used

Kyle Krull - 00:55:10
to send me these, like, four minute long voice notes. Like, how am I supposed to respond to this? Like, crazy. And and we've we've ironed it out. We've gotten to the point where we got good communication lines, you know, better, communication tools. It's all it's all good things.

Anthony Corsaro - 00:55:23
I stand by that the voice note is the best, tool for communication in the modern world. I stand by that.

Kyle Krull - 00:55:29
I think it's great for the communicator and not for the communicateee or whoever's on the receiving end of a voice note from a practical standpoint. If you're looking for responses, in some cases, it's great. You know? But, for two way communication, it's it's a little bit cumbersome in my opinion.

Anthony Corsaro - 00:55:43
Yeah. No. I'm with you. Well, we'd also be remiss to not share what the most listened to guest episodes are. And they they certainly weren't far off from the other two that we mentioned that were, solo episodes with us. But, big drum roll for the number one most listened to guest episode, and it is our friend, Paul Lightfoot at Patagonia Provisions. Shout out, Paul. I think people are really interested in Patagonia's work in this space. It's obviously just a insanely powerful brand. So what they do in food, I think people are very intrigued by.

Anthony Corsaro - 00:56:18
And, obviously, Paul is kind of newer, I guess not not as much anymore now, but at that time, he was newer to the team and newer to kinda working with both Patagonia Provisions and and the ROA. So, Paul Lightfoot, Patagonia Provisions, the number one most listened to guest episode today. Shout out, Paul.

Kyle Krull - 00:56:38
Yeah. I think, you know, the Patagonia name, the platform to your point, I think people are super interested in what they're doing. And Paul is an eloquent speaker, and he he knows what he's talking about. And I think he's not afraid to share his opinion on what needs to happen or or what Patagonia is doing. And, unfortunately, I I missed that episode. I was not part of the interview, and I don't remember what I was doing or where I was. But I vividly remember listening to the episode on my way up to Mount Bachelor to ski one day after you had recorded it and thinking like, man, I'm bummed I missed that one. So, shout out to Paul. Appreciate his time and, stoked to see everything Patagonia is doing because they're they're really trying to innovate and make some waves in the space.

Anthony Corsaro - 00:57:15
Mhmm. Yeah. It's crazy. When we recorded that, I mean, I don't think they had done any of the beer yet, and maybe if they had, it was still limited to, like, what they had done before Paul was there. I don't think they had launched any of the pasta SKUs, so they've they've done quite a bit since

Kyle Krull - 00:57:29
we had that conversation. Yeah. I think at the time, it might have just been the dried mango. Might may have been the only actual, like, regenerative skew that was, like, consumable ready. You know, I'm sure there's a ton going on behind the scenes, but it is before they had acquired Moonshot. It was it was super early days.

Anthony Corsaro - 00:57:44
Yeah. Yeah. And, you know, second, but certainly not least, big shout out to my man, Jordan Rubin on Ancient Nutrition. Jordan has the second most listened to guest episode, and Jordan is our biggest listener slash supporter. He's listened to every single episode, and he had listened to every episode before he joined us, as a guest. So he was super informed not only, on, like, what he wanted to share and what we like to display on the podcast, but what had already been shared by many of the other brands, which I thought was super helpful and a really interesting perspective. And, you know, he, right before Expo West, just dropped me a nice text message saying, hey. You know, we're doing great, and he hopes that we continue to keep doing what we're doing and receive all the, you know, success and recognition that should come along with it. And for someone that's scaled and now exited two really successful brands in the space and is deeply committed to this work and obviously has seen a lot in the probably multiple decades he's he's been in the game.

Anthony Corsaro - 00:58:34
For him to take the time to listen to all of our episodes, I think, means a lot and is really appreciated. And, it's those little comments and that type of support that that keeps us going and lets us know, like, this is worth it to someone out there. So So shout out to Jordan for the second most listened to episode and just for his listenership and support. It's, it's greatly appreciated.

Kyle Krull - 00:59:05
I I echo everything you just said about Jordan and his success, and, we appreciate him on the episode. And I'm not at all surprised that it's the second most listened to because I think he's a super smart dude who knows a ton about the space, and people wanna hear what he has to say. I was really lucky that at the ROC event pre Expo West this year, we spent a ton of time together, and he's just a dude who wants to figure it out. He wants to optimize. He wants things to be good great for human health and planetary health, and he's I'm really excited to see what he's gonna do over the next, you know, I don't know, one, three, five years because he's got some really interesting ideas, and things I had never heard anybody else talk about. I'm not gonna reveal them on the episode and and try to steal his thunder or share something, before he's ready to share it, but he's got some cool ideas. And I and I'm I'm curious to see what he ends up spending his time on next.

Anthony Corsaro - 00:59:59
Yeah. When they're available for public consumption, we'll have him join us again to share straight from the source.

Kyle Krull - 01:00:05
Without a doubt.

Anthony Corsaro - 01:00:08
Alright, brother. Well, we've been going for about an hour. I think we should wrap with, with our region of products. My god. Yeah, man.

Kyle Krull - 01:00:14
Yeah. My fucking nose hurts, dude. These glasses. Glasses.

Anthony Corsaro - 01:00:19
Well, let's let's take it home with, what regen products we've been we've been grubbing on lately. You wanna go back and forth? One one one one one. You start us off?

Kyle Krull - 01:00:30
Yeah. Let's do it. Well, you gotta start us off because I don't actually drink this one.

Anthony Corsaro - 01:00:35
Dude, this one has been straight up jet fuel, rocket fuel. Just incredible. Alexander Family Farms Kaffir. Okay? I have never had Kaffir. I mean, I obviously knew what it was, but I've never tried it.

Kyle Krull - 01:00:50
A better way to say it? Because I always just call it Kaffir.

Anthony Corsaro - 01:00:53
I believe it is properly pronounced Kefir, and I as I think I sound more educated and cooler, so we're gonna roll with that being the proper pronunciation. I feel like Kefir is like the American version, but Kefir, Kefir, whatever we wanna call it. Dude, Alexander knocked it out of the park with this. I make a big bowl of granola and fresh fruit, and then I just dump a shit ton of kefir on it every day for lunch. And I have, like, no I have, like, no post afternoon, like, lunch, like, lull. I feel amazing. I just go attack the rest of my day.

Anthony Corsaro - 01:01:17
The bottles are, like, 5 or $6, and it gets me, I don't know, somewhere between three to five lunches depending on how much I have. So it's, like, crazy nutrition, crazy affordability for the nutrition in my opinion, super convenient because I now work in an office space right. I don't really wanna microwave something every day. So shout out to Alexander and the kefir. I am just all in on on that skew at the moment for lunches.

Kyle Krull - 01:01:54
Hell, yeah. That's a killer lunch idea. I'm all about the love maintenance lunch, and that sounds like a great way to do it. I should I should note, I don't consume the kefir. I have in the past, and it's fantastic. But my biggest problem is trying to consume, like, less dairy right now. I don't even think about Alexander as something that I consume on a regular basis because it's, like, it's so inherent for me. Like, I do the grass fed, PET plastic. I probably go through two or three of those a week by myself.

Anthony Corsaro - 01:02:22
What is it? Whole milk? Or

Kyle Krull - 01:02:23
The whole milk. Yeah. The % of grass fed seasonal full fat. And, man, I crush those. Yeah. So, yeah, those are my jam, and I I really have to, like, try not to consume more dairy on top of that because I just don't need that much dairy in my life. I also I I crush cottage cheese every day. Like, it's it's just, like, a

Anthony Corsaro - 01:02:41
don't do.

Kyle Krull - 01:02:41
So I've gotta, like, tone the dairy down. But just shout out to them and shout out to Blake, another one of our, like, ardent listeners, who actually pulled AC and I aside at the rock band and gave us some fatherly wisdom. That may have happened actually at a different time at XPEL West.

Anthony Corsaro - 01:02:57
It happened at XPEL outside the, Fresh Fresh Ideas stat.

Kyle Krull - 01:03:00
Yeah. Well, shout out to him and Stephanie and the the whole family. They're just great people, and we appreciate everything they're doing. You know, obviously, at their dairy and for their company, which is as people in this space as well.

Anthony Corsaro - 01:03:11
%. What do you got, brother? What you been what you been grabbing on lately?

Kyle Krull - 01:03:16
I actually tried the Big Fish Food's banana peppers recently because you've been, like, talking about those for a long time, and I've never had them before. And they are so interesting to eat because they feel like they should be spicy, and they're not. And my brain is, like, so confused. It's like, how is there not spice in this? But they're delicious. I just eat them plain. I haven't tried them on anything yet, but those have been good.

Kyle Krull - 01:03:29
That being said, in my opinion, they're not nearly as good as the Greek mix olives. Like, I don't know what it is about those Greek mix olives that big picture food does, but, man, like, if that's, like, a hero skew for me. Yeah. So those are those are my big picture foods, like, staples. Those are olives. Those are, like, trying to keep those in my fridge at all times.

Kyle Krull - 01:03:48
I actually had a great chat with Chris at Expo West from Big Picture Foods, and he's he's really into, like, long distance biking.

Anthony Corsaro - 01:04:00
Mhmm.

Kyle Krull - 01:04:01
I've started to dabble a little bit in distance biking, and I went for my first ride that was north of 40 miles, and I bonked. Like, I ran out of glycogen in my muscles, and I, like, started cramping like crazy. So I was I was asked, like, dude, like, what do you eat while you're biking? Because I just clearly did not eat enough. And he had mentioned that he actually drinks the brine from the stuff on his bike rides, and it's, like, super hydrating from all the salts and everything else. Like, that is a killer hack. Like, I'm gonna try that soon.

Anthony Corsaro - 01:04:30
Yeah. Love that. I'm just not an olive guy, but I go through it, like, a glass container of banana peppers, like, every two weeks. And, you know, it's like little moments that are really special in this space to I went to the sprouts that I usually shop at, which is a smaller format sprouts, and I grabbed a couple of things. One being a jar of big picture banana peppers. And, the registers are really busy, and I I could just tell this person was the store manager, but she opened up an initial register. She checked me out. She looked at the big picture banana pepper jar, looked at me unprompted, and just said, these have been selling really well lately. Like, these people people seem to really like these. And my heart just fluttered. You know? I was just like, hell, yeah.

Anthony Corsaro - 01:05:07
And I sent I sent Danielle a text about it, and, just really cool. It was just it's really sweet.

Kyle Krull - 01:05:19
I love to hear that. It it's so important. And, you know, we we do feel like I think we're on the inside. And to see like, whenever I'm shopping to see somebody else grab a Regen brand, like, somebody grabs a bag of Zacks Mighty chips or whatever else, I'm like, hell, yeah. Good for you. Or, like, look at somebody's card. Like, that's a Regen shopper. Check that out. So those those are fun moments. Well, see on your chips.

Anthony Corsaro - 01:05:40
You've been you've been you're high on some chips. Tell us about the chips.

Kyle Krull - 01:05:43
Man, I didn't even see these at Expo West, but you had mentioned it before. And I looked them up on the s after the expo recap episode, and the El Nacho chips are fire. They are so good. Man, I can't wait to have them on the pod. I don't know when that's gonna happen. Yeah. I I bought the variety pack, and I've been going through I'm trying not to go through a whole bag a day is the problem. They're so good.

Kyle Krull - 01:05:59
They're so tasty, and, like, I haven't had flavored, quote, flavored, tortilla chips in a very long time. I'm pretty much just like a straight, you know, blue corn, white corn, the sea salt, whatever. Yeah. Their flavors are so good. I I I didn't even think I would like flavored tortilla chips anymore, and, man, was I wrong. In particular, the hot honey mango is just, like, out of this world. Super good.

Kyle Krull - 01:06:26
I actually texted Justin Mares, Kindle Fire's founder, because he's a he loves tortilla chips, but does not eat them very often. I was like, dude, you gotta try these. And he texted me back, like, a week later. He's like, these chips are incredible. Wow. So yeah. That'll that'll be a fun episode when they come on.

Anthony Corsaro - 01:06:46
Yeah. I just hit Joe up on LinkedIn because I don't have his email yet, and I talked to him briefly at expo. And I also just ordered a Friday pack. And as I already mentioned, Summer and I left tortilla chips as well. So I'm excited to try them, and we look forward to having them on, to to chat more about it. So so

Kyle Krull - 01:07:02
I mean, I should say it's a great chip, but I believe Zach's chip does perform better in guacamole. So I just have to have to say that.

Anthony Corsaro - 01:07:09
We might have to do a little competition. You know? We might have to formally scientifically test that.

Kyle Krull - 01:07:13
Count me in, Virgo. I'm I'm I'll test all day.

Anthony Corsaro - 01:07:19
What else? I dude, I'll stay with dairy for a second. Another brand we haven't had on, but we will soon, hopefully. Colona super supernatural. I largely see their stuff mainly in sprouts. The best sour cream I've ever had in my fucking life. And I don't like, I'd never thought I could get this excited about sour cream. And I feel like I just I didn't I haven't eaten that much sour cream in my life, but if I have, it's probably just been like Daisy. You say regular old, like, Daisy sour cream, which is probably trash. Bro, Kelowna Supernatural Sour Cream. I don't even have the words.

Anthony Corsaro - 01:07:45
It's just if if there was a luxury version of sour cream that's just absolutely delicious and decadent, it is the Kelowna Supernatural Sour Cream. So I've been crushing sour cream. We do like a taco seasoned kind of meat dish every week that that I always want some sour cream with. And then I've been eating a lot more russet potatoes lately. Been, like, really actually good easy carbs for me. Yeah. Just been going through Kelowna Supernatural Sour Cream.

Anthony Corsaro - 01:08:11
So if you have a sprouts nearby or somewhere else that carries it, best sour cream. It's it's like the Mercedes Benz of sour creams is what I will tell you.

Kyle Krull - 01:08:28
Interesting. So I'm, like, not at all a sour cream guy. Like, when I order my skin food, I'm like, no. Like, please no sour cream.

Anthony Corsaro - 01:08:35
It's one of the best because you it's probably because most of the sour cream out there is just trash. You

Kyle Krull - 01:08:40
know? It's very possible. You know? Like, I didn't eat cottage cheese for, I don't know, thirty three years of my life, and now it's a daily consumable now that I've had good culture, which I think might be, like, one of those sneaky ReGen Brands that could be doing some regen stuff behind the scenes. I I can't They're

Anthony Corsaro - 01:08:53
doing a little bit. Yeah.

Kyle Krull - 01:08:55
Yeah. So, you know, good on them. When they're ready, when it's time, we can get them on. But, man, like, maybe that maybe that's the equivalent for you. It was like this this is your sour cream. So I will give it a shot when when it's appropriate. I it's it's just it's not like, I'm not not a sour cream guy. I don't there's nothing about, like, oh, yeah. You know what I need? Sour cream.

Anthony Corsaro - 01:09:16
I'm gonna convert you.

Kyle Krull - 01:09:17
Actually, I think the one thing I make that needs sour cream is stroganoff. Egg stroganoff.

Anthony Corsaro - 01:09:23
Let's go. Yeah.

Kyle Krull - 01:09:23
Next time I make stroganoff, which is, like, maybe twice a year. We're we're leaving stroganoff season in spring right now.

Anthony Corsaro - 01:09:33
You'll you'll have to put it on the schedule the before we have Joe on the podcast. So Okay. You know?

Kyle Krull - 01:09:37
Okay. I'll Just so you

Anthony Corsaro - 01:09:38
can try it before the

Kyle Krull - 01:09:39
I'll make it work. I do I do have kolona sour cream or sorry. Not sour cream. Cottage cheese, actually, from time to time, and it is a really good sour cream.

Anthony Corsaro - 01:09:47
Yeah.

Kyle Krull - 01:09:48
Sorry. Now I'm so confused. Cottage cheese. Cottage cheese. Yeah. They make a great cottage cheese. It's it's in my rotation. So and and they've been doing great dairy for a long time. I used to rep these guys back in 02/2012. They're doing grass fed yogurt, like, way back when. Wow. Yeah. So they they I've been on that. Legit for a long time.

Anthony Corsaro - 01:10:06
Oh, yeah. Well, round us out, brother. I know you got some couple I know you got a few more on here, but give me give me your third and final pick.

Kyle Krull - 01:10:12
Yeah. You know, I I signed up. Little Sesame had a subscription service for a while, I signed up for, and, man, their lemon is let's say, like, Meyer lemon or lemon something, lemon preserve, whatever, hummus is extraordinary. It is some of the best hummus I've ever had in my life. So that's phenomenal. I eat Maui Nui meat sticks. I eat one of those every single day.

Anthony Corsaro - 01:10:33
They are So good, bro.

Kyle Krull - 01:10:34
So good.

Anthony Corsaro - 01:10:35
Oh my god.

Kyle Krull - 01:10:36
Yeah. And it's just, like, the easiest way to get nine grams of protein. It's absolutely delicious, extraordinarily well sourced. You know? It it's it's such a great addition to my day. And then when I'm feeling luxurious, when when when Anthony wants sour cream, I go with, wild ideas, field harvested, regeneratively raised bison filet.

Anthony Corsaro - 01:10:56
There you go.

Kyle Krull - 01:10:57
It's, like, so easy to make. You it's it's just a phenomenal piece of meat. And, yeah, I I I eat a lot of the steaks a lot of the time. Like, I I do top sirloin or New York or whatever, but when I feel that bougie, I go with the fillet, and it is extraordinary. So if anybody's been afraid to try bison, start with that filet, and it will open your eyes. It is so good.

Anthony Corsaro - 01:11:20
Hell, yeah. Love it. Love it, man. Well, I think we got one more thing to do, which is old predictions for episode 200. What will have happened or be happening by episode 200, which it took us it took us almost three years to get to a hundred. I think we're gonna get to 200 faster than that. So I'm thinking we'll be there 2027, early '20 '20 '8. God, that feels like a long way away, but it's gonna be here before we know it, man.

Kyle Krull - 01:11:57
It really does. That seems insane. But, I I layered one into the actual document. Do you have one that you wanna talk about?

Anthony Corsaro - 01:12:04
I don't have one, so you go first, and, hopefully, it'll spark one for me.

Kyle Krull - 01:12:07
Okay. So for me, you know, we've we've been talking about this since before we even started doing the podcast. Like, probably the first time you and I interacted about, like, what what are the biggest challenges in region and why is it hard for people to buy it? And I think that by episode 200, most top natural channel retailers, Whole Foods, Sprouts, Natural Grocers, Infra NCG, and so on, will have incorporated some sort of path to purchase signage in their stores to support regenerative brands. If that hasn't happened by episode 200, I'm quitting. I'm done. So that's my public statement here now.

Anthony Corsaro - 01:12:44
Not for many retailers, please get in line so I don't lose my cohost. Please.

Kyle Krull - 01:12:48
Well, and and let me also say that the that effort is not just mine. Like, it was not you or me dealing with people who are doing that, but I I really think in order for this thing to succeed, it has to happen. And I think coming out of expo, there seems to be more and more on stage collaborative effort being talked about. I think there's some behind the scenes things where people are trying to figure out how to do this. And I think it really is like the next unlock. Like, how do we get people to really understand what this is and how to support it, and this is the key. And I'd be shocked if it hasn't happened by episode 200.

Anthony Corsaro - 01:13:23
Yeah, man. I love that. I think it's, really focused and tactical and in a in a necessity. We've talked about it a lot, and, we're gonna we're gonna really focus on getting it done as soon as possible. So we we are already working on it, and we'll continue to work on it. I'll go I'll go a little more, macro.

Kyle Krull - 01:13:42
Oh, we have a good balance, man. You know? Yeah. I need that.

Anthony Corsaro - 01:13:44
It's beautiful. And I I don't know exactly how to articulate what I wanna say here, but maybe I'll say it as regenerative agriculture is gonna have some crazy cultural zeitgeist moment between now and episode 200. Mhmm. I don't know if it's gonna be, like, a Super Bowl ad. I don't know if it's gonna be, like, something going viral, someone really prominent, like, getting behind it. Like Yeah. There's gonna be some tipping point moment.

Anthony Corsaro - 01:14:02
And, yeah, I think it's gonna happen from a very unexpected source in a very unexpected way at an unexpected time. I don't know what that means, and I'm having a crazy fucking deja vu right now, so that makes me feel good about it.

Kyle Krull - 01:14:25
Oh, man. Okay. That's why we've never worn these glasses,

Anthony Corsaro - 01:14:29
or at

Kyle Krull - 01:14:29
least I haven't. Maybe you've been wearing around the house. I don't know. This is my first time wearing these.

Anthony Corsaro - 01:14:33
But I I really think it's gonna happen, man. And, obviously, it would be very self serving and it's very confirmation bias for me to make that prediction, all the things that we usually throw out for disclaimers. But, yeah, I think I think there's gonna just be some crazy moment that just takes like, skyrockets awareness and hopefully demand with it. So, yeah, that's what I said.

Kyle Krull - 01:14:54
I love that prediction. I did not see that coming. I think it's really cool. I think you're probably right. I mean, there there are so many, what's the right word? Like, highly influential people who are aware and support this in a variety of capacities. There it is. Capacity.

Anthony Corsaro - 01:15:11
Capacity. Big capacity guy.

Kyle Krull - 01:15:13
Big capacity guy. So, yeah, I think it's a great it's a great call. And, ironically, when you said, like, is that guy's moment, the first thing that came to mind for me, which is just totally different than what you're talking about was, like, some natural disaster that decimates a bunch of land, but a regenerative farm is okay. You know? Obviously, I do not want that to happen. I would love for all of our arable land to stay, productive and healthy. But I do think when I think about the future, the natural disaster piece, like, it it's recurring. It's getting worse every single year.

Kyle Krull - 01:15:43
I think that's an opportunity, ironically, before Regen to make some noise and to show, like, the actual resiliency of these farms and why it's important, not just from a nutrient density perspective, not just from a planetary health perspective, but from, like, a food security perspective.

Anthony Corsaro - 01:16:07
Mhmm.

Kyle Krull - 01:16:09
So I think that's I didn't plan to talk about that, but I think that we will see more of those sorts of cases being made between now and episode 200.

Anthony Corsaro - 01:16:18
Mhmm. Yeah. I don't know. I don't I don't know if I wanna add specifics to my prediction. I kinda wanna leave it out there loose.

Kyle Krull - 01:16:25
Do it. Leave it loose.

Anthony Corsaro - 01:16:27
Yeah, man. But, if both of the if both of those things happen and if we just continue to, I think, have the type of conversations we've had for the last 100, we'll be doing some things right and some good things will be happening. So I, it feels very grounding and cool to just be able to say that with, like, chill confidence. So Yeah. That's pretty dope.

Kyle Krull - 01:16:48
This is this is off script completely, but for the listeners out there, like, thank you for listening and tuning in and, hearing what we have to say and looking at our stupid glasses. Would love to hear the feedback on, you know, what what have your favorite moments been, and would love to better understand, like, what else do you want to hear from us? Like, what what sorts of information are we close to that we're not touching on yet? Like, what else do you wanna hear? I think, it'd be really cool. You know? Like Anthony mentioned before, we've got a pretty good routine of, like, okay. Here's the questions that we ask.

Kyle Krull - 01:17:17
And, like, it'd be interesting to try to change that up and incorporate something that we haven't discussed before, maybe from a guest perspective or a specific question perspective, for the next hundred episodes. So Yeah. Give us your feedback.

Anthony Corsaro - 01:17:34
Yeah. Hell yeah. Hell yeah. There it is.

Kyle Krull - 01:17:38
That was a yeah. Hell yeah. That was a that was like a Hell, it was. Hell sandwich on yeah bread.

Anthony Corsaro - 01:17:42
Well, I said it because I caught myself saying hell yeah. Agree with everything you just said, man. Major, major shout out to everyone who's listened, supported, shared, encouraged, provided feedback. Like, we don't just do this to talk to each other and then hit the publish button and have it just go into a black hole. A lot of the times, it does feel like that, and that's just because I think the nature of there's so much content out there available, in the world today. But those of you that do support and provide feedback and engage, like, it it truly means the world to us, and it's why we do what we do. And, the day that doing this is no longer valuable to all of you is the day we'll we'll stop doing it. So huge thank you.

Anthony Corsaro - 01:18:15
And, yes, please please let us know. Like, what else can we do? What what kind of stories do you wanna hear? What type of formats are interesting? What guests have we not had on that you wanna hear us have on? Because we're, we're strapping in for the next 100 and excited about it.

Anthony Corsaro - 01:18:29
So

Kyle Krull - 01:18:38
You know, lastly, shout out to our noses because I don't know about you, but my nose is killing me. And I can't believe we've kept these damn glasses on this entire episode. I'm also really not looking forward to seeing these clips on LinkedIn. Like, I'm gonna hate seeing these.

Anthony Corsaro - 01:18:50
I think it's actually gonna be a great eye catching change up for people that are used to seeing them to get them to watch.

Kyle Krull - 01:18:56
I think you're right, and I'm not gonna like it.

Anthony Corsaro - 01:19:00
Oh, man. Well, you know, we got we got a fundraising campaign going on right now, so I'll just touch on that as we as we exit. Your support would really be helpful. We need your support to continue to do this work and expand the work that we do. We've never asked to date for a reason, but now we are. We have this new nonprofit format, and you guys can help us, fund and fuel the work that we do, which is is not that expensive, but it adds up over time for sure. And the more financial resources we have, the more that we can do to help everybody. So we'd greatly appreciate that.

Anthony Corsaro - 01:19:29
And just once again, brother, thank you, for making a hundred kind of slash a hundred and one happen, and ride with me on the journey and, for for just being there. I really appreciate it.

Kyle Krull - 01:19:48
I I appreciate you, man. Thanks for, again, you know, talking me into this thing. It's it's been fantastic, and shout out to you for all the work that you've done. And, like, I've missed a handful of episodes. You've done every single one.

Anthony Corsaro - 01:19:58
Yeah. It's true.

Kyle Krull - 01:20:00
So, my glasses should probably be, like, 96. But, you know, who knows? May we'll we'll get the final account one day.

Anthony Corsaro - 01:20:08
You were you were there you were there in spirit for all of us, so we're not gonna we're not gonna take it from your record.

Kyle Krull - 01:20:13
Appreciate that.

Anthony Corsaro - 01:20:15
Alright, brother. Thank you, man.

Kyle Krull - 01:20:16
No, man. Thank you.

Anthony Corsaro - 01:20:20
For transcripts, show notes, and more information on this episode, check out our website regen-brands.com. That is regen-brands.com. You can also check out our YouTube channel, ReGen Brands, for all of our episodes with both video and audio. The best way to support our work is to give us a five star rating on your favorite podcast platform and subscribe to future episodes on Apple Podcasts, Spotify, and YouTube. You can also subscribe to our newsletter, the ReGen Brands Weekly, and follow our ReGen Brands LinkedIn page to stay in the know of all the latest news, insights, and perspectives from the world of regenerative CPG. Thanks so much for tuning in to the ReGen Brands Podcast. We hope you learned something new in this episode, and it empowers you to use your voice, your time, your talent, and your dollars to help us build